Sterk Digitaal Merk

Alle eindnoten.

Dit zijn alle eindnoten die ik in mijn boek heb gebruikt. Hoewel ik dat zorgvuldig heb gedaan is het internet een dynamisch ding. Dit betekent dat sommige links tijdens het schrijven van mijn boek veranderden. Er waren sites die ineens uit de lucht gingen. En bepaalde rapporten waren eerst gratis beschikbaar, maar daarna alleen betaald te verkrijgen. Dit heb ik allemaal aangepast.

Maar na het verschijnen van dit boek rommelt dit vast nog door. Dit verklaart dat er hier en daar toch misschien een URL is die niet meer zo soepel werkt als bij publicatie. Een snelle Google lost dit meestal prima op.

Mocht je een bron niet kunnen vinden, laat het me weten. Vaak heb ik het originele document bewaard.

Veel speurplezier :)

Ingmar

De rode en groene editie van Sterk Digitaal Merk
  1. 1Proving the Value of the Brand - The Forbes Marketing Accountability Initiative Powered By MASB - https://blogs.forbes.com/forbesinsights/files/2019/06/Proving-the-Value-of-the-Brand-Report-6.20.19.pdf - pagina 3 - 2019
  2. 2BrandZ - Top 100 Most Valuable Global Brands - https://www.anda.cl/wp-content/uploads/2020/06/2020_BrandZ_Global_Top_100_Report_compressed.pdf, pagina 27 - 2020
  3. 3The Annual CMO Spend Survey Research - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/cmo-spend-survey-part1.pdf- 2020
  4. 4The State of Marketing Budgets 2021 - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/gartners_annual_cmo_spend_survey_2021_ebook.pdf - 2021
  5. 5Marketeers nemen afstand van korte-termijn-denken - Roderick Mirande - Adformatie - https://www.adformatie.nl/data-insights/marketeers-nemen-afstand-van-korte-termijn-denken - 2021
  6. 6We Made The Best Deepfake on The Internet - https://www.youtube.com/watch?v=3vHvOyZ0GbY - Corridor Crew - 2019
  7. 7Beeple sold an NFT for $69 million - https://www.theverge.com/2021/3/11/22325054/beeple-christies-nft-sale-cost-everydays-69-million - The Verge - 2021
  8. 8What is its nature? - YouTube - https://www.youtube.com/watch?v=f33ieCWRWlI
  9. 9People are bad at spotting simple solutions to problems - NewScientist - https://www.newscientist.com/article/2273931-people-are-bad-at-spotting-simple-solutions-to-problems/ - 2021
  10. 10Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/9200000002011762 - 2011
  11. 11Fast and slow lessons for marketers - https://www.theguardian.com/media-network/media-network-blog/2014/apr/07/thinking-fast-slow-marketers-consumers - 2014
  12. 12How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness - https://www.nature.com/articles/s41598-017-08080-0 - 2017
  13. 13Heuristiek - Wikipedia - https://nl.wikipedia.org/wiki/Heuristiek
  14. 14Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/9200000002011762 - pagina - 60 - 2011
  15. 15Fear, uncertainty, and doubt - Wikipedia - https://en.wikipedia.org/wiki/Fear,_uncertainty,_and_doubt
  16. 16How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - 2010
  17. 17IPA - https://ipa.co.uk/about/about-the-ipa/
  18. 18Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 19 - 2019
  19. 19Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 30 - 2021
  20. 20How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 210 - 2010
  21. 21Breaking Down Water to Put Out a Fire - https://thesciencept.com/breaking-down-water-to-put-out-a-fire - 2016
  22. 22Het succes van idealen - Natascha Kooiman - https://www.swocc.nl/publicatie/het_succes_van_idealen - 2010
  23. 23Proving the Value of the Brand - https://blogs.forbes.com/forbesinsights/files/2019/06/Proving-the-Value-of-the-Brand-Report-6.20.19.pdf - pagina 11 en 13 – 2019
  24. 24Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 19 en 25 - 2018
  25. 25BrandZ - https://www.kantar.com/campaigns/brandz-downloads/kantar-brandz-most-valuable-global-brands-2021- 2022
  26. 26BrandZ - Brand Contribution - https://www.brandz.com/articlenew/brand-contribution-1 - 2018
  27. 27How Meaningful Difference Drives Brand Equity - https://www.brandz.com/articlenew/how-meaningful-difference-drives-brand-equity - 2018
  28. 28The Meaningfully Different Framework - https://www.ashokcharan.com/Marketing-Analytics/documents/MeaningfullyDifferentFramework.pdf - pagina 8 - 2013
  29. 29The Meaningfully Different Framework - https://www.ashokcharan.com/Marketing-Analytics/documents/MeaningfullyDifferentFramework.pdf - pagina 9 - 2013
  30. 30Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 19 - 2018
  31. 31Brand orientation index, Gromark, J., Astvik, T.B., Melin, F., https://issuu.com/johangromark/docs/brand-orientation-index-english-excerpt - 2005
  32. 32Meer zorg voor merk loont, Richard Smit, https://fd.nl/frontpage/Print/krant/Pagina/Ondernemen/668731/meer-zorg-voor-merk-loont - 2009
  33. 33Het succes van idealen - Natascha Kooiman - https://www.swocc.nl/publicatie/het_succes_van_idealen - 2010
  34. 34The history of Netflix price increases in a single chart - Rani Molla - VOX - https://www.vox.com/2019/1/16/18185174/netflix-price-increase-subscription-chart-original-content-streaming - 2019
  35. 35Netflix - Choose the plan that’s right for you - https://www.netflix.com/signup/planform
  36. 36Merkgevoeligheidsmatrix - Rik Riezebos - https://www.eurib.net/merkgevoeligheidsmatrix/ - 2012
  37. 37Volkswagen Phaeton - Wikipedia - https://en.wikipedia.org/wiki/Volkswagen_Phaeton
  38. 38VW Phaeton - Top Gear - https://www.youtube.com/watch?v=xm2swohEtYM
  39. 39Brand-added value; theory and empirical research about the value of brands to consumers - Rik Riezebos - https://www.eurib.net/dissertatie-brand-added-value - 1994
  40. 40Armani / Fiori - https://www.armani.com/en-hk/experience/armani-fiori
  41. 41What Is Jeff Bezos’s “Day 1” Philosophy? - Forbes - https://www.forbes.com/sites/quora/2017/04/21/what-is-jeff-bezos-day-1-philosophy - 2017
  42. 42Customer Based Brand Equity model van Keller - EURIB - https://www.eurib.net/customer-based-brand-equity-model-van-keller
  43. 43“I apologize for such a long letter - I didn’t have time to write a short one.” - Mark Twain - Goodreads - https://www.goodreads.com/quotes/7144975-i-apologize-for-such-a-long-letter---i-didn-t
  44. 44Positioning your product - David Aaker en Gary Shansby - Business Horizons, Volume 25, Nummer 3, pagina 56 - 62 - 1982
  45. 45Positioning - Al Ries en Jack Trout - https://www.bol.com/nl/nl/p/positioning/1001004000783255 - 2001
  46. 46From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain - Yu-Ping Chen, Leif D. Nelson en Ming Hsu - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4822556 - 2015
  47. 47True Colours - Growing brands by connecting with deeper human motivations - IPSOS - https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-07/censydiam_true_colours_print-sm.pdf - 2018
  48. 48Towards a Better Understanding of Motivational Consumer Behaviour: Cross-validation, Construct Validation and Application of a Psychological Taxonomy of Consumer Motives - Nele Geeroms - Universiteit van Gent - https://biblio.ugent.be/publication/4134888 - 2006
  49. 49The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 169 - 2018
  50. 50The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 174 - 2018
  51. 51Positioneren, Stappenplan voor een scherpe positionering - Rik Riezebos en Jaap van der Grinten - https://www.bol.com/nl/nl/p/positioneren/9300000047156072 - Voorwoord - 2022
  52. 52Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 44 - 2018
  53. 53How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner) - https://slooowdown.wordpress.com/2016/04/07/how-brands-grow-what-marketers-dont-know-by-byron-sharp-summarised-by-paul-arnold-facilitator-trainer-and-strategic-planner - 2016
  54. 54Ipsos Encyclopedia - Brand Salience - https://www.ipsos.com/en/ipsos-encylopedia-brand-salience - 2017
  55. 55Evidence concerning the importance of perceived brand differentiation - Romanuik, Jenni, Byron Sharp en Andrew Ehrenberg - Australasian Marketing Journal - https://byronsharp.files.wordpress.com/2008/04/different.pdf - 2017
  56. 56Why and how should you measure brand equity - Kantar - https://www.kantar.com/inspiration/brands/why-and-how-should-you-measure-brand-equity- 2021
  57. 57If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-rules-playing-brand-codes - 2021
  58. 58About BAV - Brand Asset Valuator - https://www.bavgroup.com/about-bav
  59. 59Marketing Management: Analysis, Planning, Implementation, and Control - Phillip Kotler - https://www.amazon.com/Marketing-Management-Analysis-Planning-Implementation/dp/B0044L1KPU - 1996
  60. 60Business Model Canvas - Wikipedia - https://nl.wikipedia.org/wiki/Business_Model_Canvas
  61. 61Popular NYU professor Scott Galloway has a new online course on business strategy anyone can sign up to take – I took away valuable MBA insights for a fraction of the price - Business Insider - https://www.businessinsider.nl/nyu-professor-scott-galloway-business-strategy-online-course - 2020
  62. 62The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601/ - pagina 196 - 2018
  63. 63(Podcast) ‘Bij nieuwe proposities is ons motto: scale or fail’ - Klaas Weima - Adformatie - https://www.adformatie.nl/merkstrategie/bij-nieuwe-proposities-ons-motto-scale-or-fail- 2020
  64. 64The scientists who make apps addictive - The Economist - https://www.1843magazine.com/features/the-scientists-who-make-apps-addictive - 2016
  65. 65How Brands Grow, Part 2 - Jenni Romaniuk en Byron Sharp - pagina 185 - 2016
  66. 66De slag om de online supermarktklant: ‘De race naar de schat is geopend’ - Kim de Klonia - Adformatie - https://www.adformatie.nl/merkstrategie/de-slag-om-de-online-supermarktklant - 2021
  67. 67Uber doesn’t ever want your to log out - UberPeople - https://www.uberpeople.net/threads/uber-doesnt-ever-want-your-to-log-out.58377 - 2016
  68. 68Behavioural Design Week: Matt Wallaert - Astrid Groenewegen - SUE Behavioural Design Week - https://suebehaviouraldesign.com/behavioural-design-week-matt-wallaert - 2021
  69. 69Keeping up with the Karumes - The Economist - https://www.economist.com/finance-and-economics/2015/10/29/keeping-up-with-the-karumes - 2015
  70. 70Decoy effect - Wikipedia - https://en.wikipedia.org/wiki/Decoy_effect
  71. 71Zie bijvoorbeeld: What’s Neymar Worth? A Lesson In Price Psychology - https://suebehaviouraldesign.com/lesson-price-psychology en How To Influence The Perception Of Value? - https://suebehaviouraldesign.com/how-to-influence-the-perception-of-value - Tom de Bruyne - SUE Behavioural Design
  72. 72Influence: The Psychology of Persuasion - Robert B Cialdini - Bol.com - https://www.bol.com/nl/nl/p/influence-the-psychology-of-persuasion/9300000010754835/
  73. 73Variable Rewards: Want To Hook Users? Drive Them Crazy - Nir Eyal - NirandFar - https://www.nirandfar.com/want-to-hook-your-users-drive-them-crazy/
  74. 74Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/9200000002011762 - pagina 124 - 2011
  75. 75The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601/ - pagina 169 en verder - 2018
  76. 76The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 33 - 2018
  77. 77Amazon Go - https://www.amazon.com/b?ie=UTF8&node=16008589011
  78. 78Brand Portfolio Strategy - David A. Aaker - https://www.bol.com/nl/nl/p/brand-portfolio-strategy/1001004002091592 - 2004
  79. 79Richard Branson: Companies Should Put Employees First - Oscar Raymundo - Inc - https://www.inc.com/oscar-raymundo/richard-branson-companies-should-put-employees-first.html - 2014
  80. 80Marketing in the time of Covid-19 - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-marketing-covid-19 - 2020
  81. 81PG.com / Brands - https://us.pg.com/brands
  82. 82Google Nest: Why Google Finally Embraced Nest As Its Smart Home Brand - Nick Statt en Dieter Bohn - The Verge - https://www.theverge.com/2019/5/7/18530609/google-nest-smart-home-brand-merging-hub-max-rebrand-io-2019 - 2019
  83. 83Do Dove and Axe Sell the Same Message? - Danielle Kurtzleben - US News - https://www.usnews.com/news/articles/2013/04/18/unilever-faces-criticism-for-real-beauty-ad-campaign - 2013
  84. 84Facebook’s Lost Generation - Alex Heath - The Verge - https://www.theverge.com/22743744/facebook-teen-usage-decline-frances-haugen-leaks- 2021
  85. 85Inside Frances Haugen’s Decision to Take on Facebook - Billy Perrigo - TIME - https://time.com/6121931/frances-haugen-facebook-whistleblower-profile - 2021
  86. 86Facebook just revealed its new name: Meta - Kim Lyons - The Verge - https://www.theverge.com/2021/10/28/22745234/facebook-new-name-meta-metaverse-zuckerberg-rebrand - 2021
  87. 87Adidas Yeezy - Wikipedia - https://en.wikipedia.org/wiki/Adidas_Yeezy
  88. 88Apple Watch Nike - Apple - https://www.apple.com/nl/apple-watch-nike/
  89. 89Felix Baumgartner’s supersonic freefall from 128k’ - Mission Highlights - YouTube - https://www.youtube.com/watch?v=FHtvDA0W34I - 2012
  90. 90Fortnite X Star Wars - Fandom - https://starwars.fandom.com/wiki/Fortnite_X_Star_Wars
  91. 91Your Ride, Your Music - Holly Ormseth - Uber - https://www.uber.com/newsroom/ridermusic - 2016
  92. 92Valentino and Marc Jacobs have made their way to Animal Crossing: New Horizons - Jennifer Burch - Nintendo Wire - https://nintendowire.com/news/2020/05/07/valentino-and-marc-jacobs-have-made-their-way-to-animal-crossing-new-horizons - 2020
  93. 93Amazon Business Prime American Express Card - American Express - https://www.americanexpress.com/us/credit-cards/business/business-credit-cards/amazon-business-prime-card
  94. 94LEGO | Disney Princess Toys - LEGO - https://www.LEGO.com/en-us/categories/princess
  95. 95Control smart lights with just your voice - Philips Hue - https://www.philips-hue.com/en-us/explore-hue/works-with/voice-control
  96. 96How LEGO gets the world’s largest entertainment brands to play nice together - John McCarthy - The Drum - https://www.thedrum.com/news/2019/02/06/how-LEGO-gets-the-worlds-largest-entertainment-brands-play-nice-together - 2019
  97. 97Dining With Disneyana at Mickey’s Kitchen - Laurie Ochoa - Los Angelos Times - https://www.latimes.com/archives/la-xpm-1990-05-04-ca-96-story.html - 2019
  98. 98Unilever warns it will sell off brands that hurt the planet or society - Zoe Wood - The Guardian - https://www.theguardian.com/business/2019/jul/25/unilever-warns-it-will-sell-off-brands-that-hurt-the-planet-or-society - 2019
  99. 99Smart (marque) - Wikipedia - https://en.wikipedia.org/wiki/Smart_(marque)
  100. 100De vreemde eend die niet bijt (blog) - Rik Riezebos - EURIB - https://www.eurib.net/harley-davidson-aftershave
  101. 101Omega Speedmaster - Omega - https://en.wikipedia.org/wiki/Omega_Speedmaster
  102. 102For Omega and Swatch, the rewards of co-branding could be astronomical -Mark Ritson - Marketingweek - https://www.marketingweek.com/mark-ritson-omega-swatch-moonswatch-co-branding - 2022
  103. 103Brand Portfolio Strategy - David A. Aaker - https://www.bol.com/nl/nl/p/brand-portfolio-strategy/9200000121638524 - pagina 89 - 2020
  104. 104Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/92000000020117621 - pagina 50 - 2011
  105. 105Why the Guardian is changing the language it uses about the environment - The Guardian - https://www.theguardian.com/environment/2019/may/17/why-the-guardian-is-changing-the-language-it-uses-about-the-environment - 2019
  106. 106John Cleese - How to irritate People - Airplane Pilots - https://www.youtube.com/watch?v=PktyJR_U2J0
  107. 107McFact: We’re Busting 8 Myths About McDonald’s - https://www.tastemade.com/articles/mcfact-were-busting-8-myths-about-mcdonalds - Tastemade - 2017
  108. 108Frank Luntz - Wikipedia - https://en.wikipedia.org/wiki/Frank_Luntz
  109. 109Words That Work, It’s Not What You Say, It’s What People Hear - Frank Luntz - https://www.bol.com/nl/p/words-that-work/1001004006155210 - 2008
  110. 110A new book explores “cultish” language - Economist - https://www.economist.com/books-and-arts/2021/08/07/a-new-book-explores-cultish-language - 2021
  111. 11139 CrossFit Terms You Should Know - Active.com - Kelsey Cannon - https://www.active.com/fitness/articles/39-crossfit-terms-you-should-know
  112. 112The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 60 - 2013
  113. 113Polarization – why, for brands, it’s a good thing - Kirstie Maryott - https://www.warc.com/newsandopinion/opinion/polarization--why-for-brands-its-a-good-thing/en-gb/4022 - 2021
  114. 114Contrarian Branding - Roland van der Vorst - https://www.bol.com/nl/nl/f/contrarian-branding/9200000075544303 - 2017
  115. 115“No Compromises” Big Game Commercial | Polestar - YouTube - https://www.youtube.com/watch?v=B4QI0VzbkHk - 2022
  116. 116Made to Stick - Chip Heath en Dan Heath - https://www.bol.com/nl/nl/f/made-to-stick-why-some-ideas-survive-and-others-die/30280608 - 2010
  117. 117Alien (film) - Wikipedia - https://en.wikipedia.org/wiki/Alien_(film) - citaat 41
  118. 118Uber CEO: We need to get better at telling our story - https://www.marketingweek.com/uber-ceo-we-need-to-get-better-at-telling-our-story - 2015
  119. 119Neil Young tegen Joe Rogan: is Spotify een uitgever of een zoekmachine? - Juurd Eijsvoogel - NRC - https://www.nrc.nl/nieuws/2022/01/31/neil-young-tegen-spotify-is-een-streamingdienst-doorgeefluik-of-curator-a4083800 - 2022
  120. 120@joerogan - My thoughts on the latest controversy with @spotify - Instagram - https://www.instagram.com/tv/CZYQ_nDJi6G - 2022
  121. 121To Increase Charitable Donations, Appeal to the Heart – Not the Head - Wharton - https://knowledge.wharton.upenn.edu/article/to-increase-charitable-donations-appeal-to-the-heart-not-the-head - 2007
  122. 122ROI of Customer Experience, 2020 - Moira Dorsey, David Segall en Bruce Temkin - Qualtrics - https://success.qualtrics.com/rs/542-FMF-412/images/ROI%20of%20customer%20experience%202020.pdf - pagina 8 - 2020
  123. 123Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - Pagina 15 - 2019
  124. 124The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 60 - 2013
  125. 125B2B marketing not as rational as you think: LinkedIn - Adam Zuchetti - https://www.mybusiness.com.au/marketing/6067-b2b-marketing-not-as-rational-as-you-think-linkedin - 2019
  126. 126The Creative Effectiveness Ladder - Cannes Lions en WARC - https://www.lionscreativity.com/creative-effectiveness-ladder - 2020
  127. 127#OptOutside – Will You Go Out With Us? - REI -https://www.rei.com/blog/news/optoutside-will-you-go-out-with-us - 2016
  128. 128The All-in Promo - WPPed Cream - WPP - https://sites.wpp.com/wppedcream/2018/advertising/promo_and_activation/the-all-in-promo - 2018
  129. 129Allstate’s Aware Share campaign encourages safe social sharing - Caitlyn Bohannon - MarketingDive - https://www.marketingdive.com/ex/mobilemarketer/cms/news/social-networks/19476.html - 2017
  130. 130The Creative Effectiveness Code - Cannes Lions en WARC - https://www.commscouncil.nz/downloads/The_effectiveness_code.pdf - pagina 58 - 2020
  131. 131P&G ‘Thank You, Mom’ Campaign Ad: “Strong” (Rio 2016 Olympics) - Cause Marketing - YouTube - https://www.youtube.com/watch?v=rdQrwBVRzEg - 2016
  132. 132How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 210 - 2010
  133. 133The Creative Effectiveness Code - Cannes Lions en WARC - https://www.commscouncil.nz/downloads/The_effectiveness_code.pdf - pagina 62 - 2020
  134. 134Waarom wachten met iets moois zeggen als het ook vandaag kan - DELA - https://www.dela.nl/inspiratie/waarom-wachten
  135. 135The ‘Dove Real Beauty Pledge’ - Dove - https://www.dove.com/us/en/stories/about-dove/dove-real-beauty-pledge.html
  136. 136The Creative Effectiveness Code - Cannes Lions en WARC - https://www.commscouncil.nz/downloads/The_effectiveness_code.pdf - pagina 79 - 2020
  137. 137The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 33 - 2018
  138. 138Why entrepreneurs are storytellers - Richard Branson - Virgin - https://www.virgin.com/branson-family/richard-branson-blog/why-entrepreneurs-are-storytellers - 2016
  139. 139How It Al Began - The Ocean Cleanup - https://theoceancleanup.com/milestones/how-it-all-began
  140. 140Boyan Slat wil 500 miljoen kilo plastic opruimen - RTL LATE NIGHT - https://www.youtube.com/watch?v=LAfMtt5LXPo - 2014
  141. 141Want a Better Pitch? Watch This - Andy Raskin - https://medium.com/firm-narrative/want-a-better-pitch-watch-this-328b95c2fd0b - 2015
  142. 142Gebaseerd op een tip van Rik Riezebos.
  143. 143Marshall Ganz - Wikipedia - https://en.wikipedia.org/wiki/Marshall_Ganz
  144. 144What Is Public Narrative: Self, Us & Now - Marshall Ganz - Harvard Library - https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf - 2009
  145. 145The Science Behind Why People Gossip–And When It Can Be a Good Thing - Sophie Gottfried - TIME - https://time.com/5680457/why-do-people-gossip - 2018
  146. 146If ‘Black Lives Matter’ to brands, where are your black board members? - Mark Ritson - https://www.marketingweek.com/mark-ritson-black-lives-matter-brands/ - 2020
  147. 147Spectacular Space X Launch Sends Tesla Roadster Into Orbit - YouTube - https://www.youtube.com/watch?v=qk6qxprCuGY - 2018
  148. 148AlphaGo - Deepmind - https://deepmind.com/research/case-studies/alphago-the-story-so-far
  149. 149Columbia Sportswear CEO takes pay cut to help support employees during coronavirus crisis - Alicia Lee - CNN Business - https://edition.cnn.com/2020/03/29/business/tim-boyle-columbia-sportswear-salary-coronavirus-trnd/index.html - 2020
  150. 150Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/92000000020117621 - pagina 381 - 2011
  151. 151Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/92000000020117621 - pagina 387 - 2011
  152. 152Made to Stick - Chip Heath en Dan Heath - https://www.bol.com/nl/nl/f/made-to-stick-why-some-ideas-survive-and-others-die/30280608 - 2010
  153. 15320 Things You Didn’t Know About Speed - Kenny Hedges - WhatCulture - https://whatculture.com/film/20-things-you-didnt-know-about-speed - 2021
  154. 154Drone vliegt maaltijd over het IJ - EMERCE - https://www.emerce.nl/wire/drone-vliegt-maaltijd-ij - 2021
  155. 155Welvaart in de afgelopen decennia opgelopen, https://www.cbs.nl/nl-nl/nieuws/2012/20/welvaart-in-de-afgelopen-decennia-opgelopen, 2012
  156. 156World Happiness Report, John F. Helliwell, Richard Layard and Jeffrey D. Sachs, https://s3.amazonaws.com/happiness-report/2019/WHR19.pdf, pagina 27, 2019
  157. 157Welvaart in Nederland 2019 - https://longreads.cbs.nl/welvaartinnederland-2019/ongelijkheid-in-inkomen-en-vermogen - 2019
  158. 158The 2019 Ethical Fashion Report - https://media.business-humanrights.org/media/documents/files/documents/FashionReport_2019_9-April-19-FINAL.pdf - pagina 5 - 2019
  159. 159Putting the brakes on fast fashion - https://www.unenvironment.org/news-and-stories/story/putting-brakes-fast-fashion - Verenigde Naties - 2019
  160. 160Fight Club Quotes - IMDB - https://www.imdb.com/title/tt0137523/quotes/qt0479105 - 1999
  161. 161Advertising Makes Us Unhappy - Nicole Torres Harvard Business Review - https://hbr.org/2020/01/advertising-makes-us-unhappy - 2020
  162. 162Around the world, people yearn for significant change rather than a return to a “pre-COVID normal” IPSOS – https://www.ipsos.com/en-us/news-polls/global-survey-unveils-profound-desire-change-rather-return-how-life-and-world-were-covid-19 - 2020
  163. 163Nederlander verwacht dat bedrijfsleven bijdraagt aan samenleving - Omnicom – https://www.omnicomprgroup.com/press-release-purpose-study-the-netherlands-2019 - 2019
  164. 164Hoe belangrijk vindt de consument de maatschappelijke rol en duurzaamheid van de merken die hij koopt? - https://marketresponse.nl/wp-content/uploads/Monitor-Merk-Maatschappij-rapportage-resultaten-2020-Q3.pdf - pagina 11 - 2020
  165. 165Research: Actually, Consumers Do Buy Sustainable Products - Harvard Business Review - https://hbr.org/2019/06/research-actually-consumers-do-buy-sustainable-products-Tensie Whelan en Randi Kronthal-Sacco - 2019
  166. 166Nederlander verwacht dat bedrijfsleven bijdraagt aan samenleving - Omnicom – https://www.omnicomprgroup.com/press-release-purpose-study-the-netherlands-2019 - 2019
  167. 167The Purpose Economy - Aaron Hurst - https://www.bol.com/nl/p/the-purpose-economy/9200000034519563 - 2014
  168. 168About us - Uber - https://www.uber.com/us/en/about
  169. 169The Airbnb Effect On Housing And Rent - Gary Barker - Forbes - https://www.forbes.com/sites/garybarker/2020/02/21/the-airbnb-effect-on-housing-and-rent - 2020
  170. 170How much do Uber drivers really make? A new study sheds light on the gig economy - Jason Murphy - Smart Company - https://www.smartcompany.com.au/start-upsmart/analysis/uber-drivers-money-study-gig-economy - 2022
  171. 171Amazon wil stoppen met vernietigen geretourneerde bestellingen - EMERCE - https://www.emerce.nl/nieuws/amazon-stoppen-vernietigen-geretourneerde-bestellingen - 2021
  172. 172Yvon Chouinard - Wikipedia - https://en.wikipedia.org/wiki/Yvon_Chouinard
  173. 173Black Diamond Equipment - https://www.blackdiamondequipment.com
  174. 174Patagonia Activism - https://eu.patagonia.com/nl/en/activism
  175. 175Patagonia Action Works - https://eu.patagonia.com/gb/en/actionworks/about/
  176. 176Patagonia’s $10 million donation: Why they gave away their US tax savings - https://www.bbc.com/news/newsbeat-46386147 - 2018
  177. 177Let My People Go Surfing - Yvon Chouinard - https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html - 2005
  178. 178Hernieuwbare Energie in Nederland 2020 - https://www.cbs.nl/nl-nl/longread/aanvullende-statistische-diensten/2021/hernieuwbare-energie-in-nederland-2020 - 2021
  179. 179Marketingcommunicatie in 14 stappen - Guy van Liemt en Gert Koot - https://www.bol.com/nl/nl/f/marketingcommunicatie-in-14-stappen/9200000025450285/ - pagina 247 - 2017
  180. 180Android (operating system) - Wikipedia - https://en.wikipedia.org/wiki/Android_(operating_system)
  181. 181Milton Friedman - Wikipedia - https://en.wikipedia.org/wiki/Milton_Friedman
  182. 182The Golden Circle Presentation - Simon Sinek - https://simonsinek.com/commit/the-golden-circle
  183. 183Thinking in Systems: A Primer - Donella H. Meadows - https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557 - pagina 14 - 2008
  184. 184Nieuwsbrief Groene Kring - Lucas Mol - 28 maart 2017
  185. 185Reuse-A-Shoe Turns - NIKE - https://purpose.nike.com/reuse-a-shoe
  186. 186Patagonia on why brands ‘can’t reverse into purpose’ through marketing - Marketing Week - https://www.marketingweek.com/patagonia-you-cant-reverse-into-values-through-marketing - 2018
  187. 187De Brand Management Staircase: op welk niveau zit jouw merk? (Figuur 3) - Rik Riezebos - https://www.eurib.net/brand-management-staircase - 2018
  188. 188Nederlander verwacht dat bedrijfsleven bijdraagt aan samenleving - Omnicom - https://www.omnicomprgroup.com/press-release-purpose-study-the-netherlands-2019 - 2019
  189. 189Niet brand fit, maar oprechtheid maakt MVO succesvol - Nyenrode Business Universiteit en MarketResponse - https://marketresponse.nl/uptodata/niet-brand-fit-maar-oprechtheid-maakt-mvo-succesvol - 2020
  190. 190Amsterdam neemt als eerste maatregelen tegen oprukkende flitsbezorgers - Hessel von Piekartz en Wies de Gruijter - Volkskrant - https://www.volkskrant.nl/nieuws-achtergrond/amsterdam-neemt-als-eerste-maatregelen-tegen-oprukkende-flitsbezorgers~b270a2b1 - 2022
  191. 191Gen Zers feel most like themselves online: a very 21st century challenge - https://disruptive.asia/gen-zers-feel-most-like-themselves-online - Alex Leslie - Disruptive Asia - 2022
  192. 192Discover The Top 15 Virtual Influencers for 2022 – Listed and Ranked! - https://influencermarketinghub.com/virtual-influencers - Koba Molenaar - Influencer Marketing Hub - 2022
  193. 193Nike Sells Virtual Sneaker For $186,000 In The Metaverse And Users Can’t Even Wear Them - https://www.ladbible.com/news/latest-nike-sells-virtual-sneakers-for-186000-in-the-metaverse-20220428 - Jayden Collins - LAD Bible - 2022
  194. 194McDonald’s wants to join metaverse via virtual restaurant selling Big Macs and NFTs - Steve Kaaru - Coingeek - https://coingeek.com/mcdonald-wants-to-join-metaverse-via-virtual-restaurant-selling-big-macs-and-nfts - 2022
  195. 195Dotcom Bubble - Adam Hayes - Investopedia - https://www.investopedia.com/terms/d/dotcom-bubble.asp - 2019
  196. 196Growth Hacking: 7 Success Stories and How They Did It - https://www.cyberclick.net/numericalblogen/growth-hacking-7-success-stories-and-how-they-did-it - 2019
  197. 197Airbnb: The Growth Story You Didn’t Know - https://growthhackers.com/growth-studies/airbnb - GrowthHackers - 2014
  198. 198(Podcast) ‘Bij nieuwe proposities is ons motto: scale or fail’ - Klaas Weima - Adformatie - https://www.adformatie.nl/merkstrategie/bij-nieuwe-proposities-ons-motto-scale-or-fail - 2020
  199. 199Ben Franklin effect - Wikipedia - https://en.wikipedia.org/wiki/Ben_Franklin_effect
  200. 200AARRR Framework- Metrics That Let Your Start-up Sound Like A Pirate Ship - Melanie Balke - https://medium.com/@ms.mbalke/aarrr-framework-metrics-that-let-your-start-up-sound-like-a-pirate-ship-e91d4082994b - 2017
  201. 201What AAARRR Pirate Metrics? - Guido Bartolacci - New Breed - https://www.newbreedrevenue.com/blog/what-aaarrr-pirate-metrics
  202. 202Special: Aart-jan Van Triest & Geraldine Bouma - Klaas Weima - CMOtalk - https://cmotalk.nl/special-aart-jan-van-triest-en-geraldine-bouma - 2021
  203. 203Does It Still Cost 5x More To Create A New Customer Than Retain An Old One? - Blake Morgan - Forbes - https://www.forbes.com/sites/blakemorgan/2019/04/29/does-it-still-cost-5x-more-to-create-a-new-customer-than-retain-an-old-one - 2019
  204. 204Customer lifetime value, Wikipedia, https://en.wikipedia.org/wiki/Customer_lifetime_value
  205. 205Trust Score (brands and services), by age - Kantar - https://kantar.turtl.co/story/media-and-me-delivering-better-advertising-uk-social-web-promotion/page/5/4 - 2020
  206. 206How Spotify Wrapped 2020 Marketing Campaign Boosted Mobile App Downloads And Engagement - Pulkit Jain - Moengage - https://www.moengage.com/blog/spotify-wrapped-2020-app-downloads-engagement - 2021
  207. 207Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building - Nielsen - https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/Nielsen-Beyond-Clicks-and-Impressions.pdf - 2019
  208. 208(Podcast) Swapfiets wil steden weer leefbaar maken - Klaas Weima - Adformatie - https://www.adformatie.nl/merkstrategie/podcast-swapfiets-wil-steden-weer-leefbaar-maken - 2021
  209. 209How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 42 - 2010
  210. 210Arjan Dijk - Klaas Weima - CMOtalk - https://cmotalk.nl/arjan-dijk - 2021
  211. 211Keuringsdienst van Waarde - Seizoen 6, Aflevering 10 - https://www.npostart.nl/keuringsdienst-van-waarde/02-04-2009/RVU_103955 - 2009
  212. 212Keuringsdienst van waarde: Terug naar de basis, Pils - https://www.npo3.nl/keuringsdienst-van-waarde-terug-naar-de-basis/23-11-2017/KN_1694694 - 2017
  213. 213Alle pilsgisten stammen af van één ‘oergist’ - TU Delft - https://www.tudelft.nl/2019/tnw/alle-pilsgisten-stammen-af-van-een-oergist - 2019
  214. 214Every Covid-19 Commercial is Exactly the Same - https://www.youtube.com/watch?v=vM3J9jDoaTA - 2020
  215. 215How marketers responded to the coronavirus in the first three months - AdAge - https://adage.com/article/cmo-strategy/how-marketers-responded-coronavirus-first-three-months/2244251 - 2020
  216. 216Bavaria maakt desinfectiespray van oud bier en geeft dit aan de zorg in de strijd tegen coronavirus - Omroep Brabant - https://www.omroepbrabant.nl/nieuws/3179426/bavaria-maakt-desinfectiespray-van-oud-bier-en-geeft-dit-aan-de-zorg-in-de-strijd-tegen-coronavirus - 2020
  217. 217Tesla shows off its COVID-19 ventilator made from Model 3 parts - Fast Company - https://www.fastcompany.com/90486644/tesla-shows-off-its-covid-19-ventilator-made-from-model-3-parts - 2020
  218. 218American Giant, Hanes, and other clothing brands will make 1 million medical-grade masks a week - Fast Company - https://www.fastcompany.com/90485915/american-giant-hanes-and-other-fashion-brands-will-make-1-million-medical-grade-masks-a-week - 2020
  219. 219Columbia Sportswear employees to receive regular pay as CEO cuts own salary to $10,000 - The Hill - https://thehill.com/blogs/blog-briefing-room/news/490079-columbia-sportswear-employees-to-receive-regular-pay-as-ceo - 2020
  220. 220Thecla Schaeffer (Tony’s Chocolonely): ‘Geen reclame maken daagt ons creatief uit’ - Ellen Nap - EMERCE - https://www.emerce.nl/nieuws/thecla-schaeffer-tonys-chocolonely-geen-reclame-maken-daagt-ons-creatief-uit - 2020
  221. 221Experience is everything: Here’s how to get it right - PWC - Tom Puthiyamadam en José Reyes - https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf - pagina 3 - 2018.
  222. 222Forrester - CX Index - https://go.forrester.com/research/cx-index
  223. 223ROI of Customer Experience, 2020 - Moira Dorsey, David Segall en Bruce Temkin - Qualtrics - https://success.qualtrics.com/rs/542-FMF-412/images/ROI%20of%20customer%20experience%202020.pdf - pagina 3 - 2020
  224. 224How the Net Promoter ScoreSM Relates to Growth - Bain - https://www.netpromotersystem.com/about/how-net-promoter-score-relates-to-growth
  225. 225Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - 2019
  226. 226How Brands Grow, Part 2 - Jenni Romaniuk en Byron Sharp - pagina 127 - 2016
  227. 227Nieuwe regels voor reviews en strengere informatieplicht voor online verkopers - Mi-choe Emanuelson - MarketingFacts - https://www.marketingfacts.nl/berichten/nieuwe-regels-voor-reviews-en-strengere-informatieplicht-voor-online-verkopers - 2022
  228. 228Stuur me een Tikkie! Hoe ABN Amro’s betaalapp Nederland verovert - AD - https://www.ad.nl/economie/stuur-me-een-tikkie-hoe-abn-amro-s-betaalapp-nederland-verovert~af22d1b6 - 2018
  229. 229Nieuw jaarrecord voor Tikkie - EMERCE - https://www.emerce.nl/nieuws/nieuw-jaarrecord-tikkie - 2021
  230. 230https://twitter.com/idelange/status/733362270550511616 - 2016
  231. 231A Useful Guide to the Brand Utility - How brands can go from saying to doing - Ingmar de Lange - https://brandutility.net
  232. 232Group session - https://support.spotify.com/us/article/group-session/
  233. 233Wat e-commercemerken kunnen leren van Coolblue op YouTube - Peter Minkjan - EMERCE - https://www.emerce.nl/cases/ecommercemerken-kunnen-leren-Coolblue-youtube - 2021
  234. 234Formule 1-finale 2021 gratis te zien in heel Nederland - Casper Bekking - Motorsport.com - https://nl.motorsport.com/f1/news/formule-1-abu-dhabi-2021-gratis-ziggo-nederland/6862856 - 2021
  235. 235Goodreads - https://www.goodreads.com/quotes/1542075-if-you-re-not-paying-for-something-you-re-not-the-customer
  236. 236Gillette - https://gillette.com/en-us/products/razors-trimmers-and-blades/subscription-starter-kits
  237. 237The all-inclusive car subscription from Volvo - https://www.volvocars.com/us/care-by-volvo/
  238. 238H&M’s millennial brand bets on livestream shopping - Vogue - https://www.voguebusiness.com/technology/h-and-m-millennial-brand-bets-on-livestream-shopping - 2019
  239. 239What are Virtual Fitting Rooms and Why Should Retailers Use Them? - Elise Dopson - Shopify - https://www.shopify.co.uk/retail/virtual-fitting-rooms - 2021
  240. 240Can’t Get to a Store? These Clothing Services Let You Try Before You Buy - Danielle Directo-Meston - RollingStone - https://www.rollingstone.com/product-recommendations/lifestyle/best-clothing-subscription-service-reviews-1049124 - 2021
  241. 241The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601/ - pagina 184 en verder - 2018
  242. 242Why Amazon’s ‘1-Click’ Ordering Was a Game Changer - Wharton University - https://knowledge.wharton.upenn.edu/article/amazons-1-click-goes-off-patent - 2017
  243. 243What’s Your Customer Effort Score? - Jordan Bryan - Gartner - https://www.gartner.com/smarterwithgartner/unveiling-the-new-and-improved-customer-effort-score - 2020
  244. 244Tim van der Wiel (GoSpooky): ‘Merken zonder social commerce-strategie laten kansen liggen’ - Rens Blom - https://www.adformatie.nl/merkstrategie/tim-van-der-wiel-gospooky-denk-na-over-social-commerce - 2021
  245. 245“8 op de 10 mensen op instagram koopt een nieuw product dankzij Discovery Commerce” - Klaas Weima - CMOTalk - https://cmotalk.nl/special-aart-jan-van-triest-en-geraldine-bouma - 2021
  246. 246“De kracht van Facebook draait om ontdekken.” - Klaas Weima - CMOTalk - https://cmotalk.nl/special-arno-lubrun - 2021
  247. 247BrandZ - Top 100 Most Valuable Global Brands - https://www.anda.cl/wp-content/uploads/2020/06/2020_BrandZ_Global_Top_100_Report_compressed.pdf - pagina 55 - 2020
  248. 248The Elements of Value - Eric Almquist, John Senior en Nicolas Bloch - Harvard Business Review - https://hbr.org/2016/09/the-elements-of-value - 2016
  249. 249World’s First Open Source Insurance Policy - Lemonade - https://www.lemonade.com/fr/en/policy-two
  250. 250Kuo: Apple plans to replace the iPhone with AR in 10 years - 9to5Mac - José Adorno - https://9to5mac.com/2021/11/25/kuo-apple-plans-to-replace-the-iphone-with-ar-in-10-years - 2021
  251. 251How much of a risk is opacity for China’s Shein? - The Economist - https://www.economist.com/business/2022/04/16/how-much-of-a-risk-is-opacity-for-chinas-shein - 2022
  252. 252Metaverse - Wikipedia - https://en.wikipedia.org/wiki/Metaverse
  253. 253Fortnite Thrived With Its Virtual Concert Stage. Now It’s Going Global - Ethan Millman - RollingStone - https://www.rollingstone.com/pro/news/fort-nite-concert-series-soundwave-global-artists-tones-and-i-mohamed-hamaki-1233168 - 2021
  254. 254Fortnite’s Travis Scott event drew over 27 million players - Austen Goslin - Polgon - https://www.polygon.com/fortnite/2020/4/24/21235017/fortnite-travis-scott-event-concert-astronomical-12-3-million-concurrent-players-record - 2020
  255. 255Roblox - Wikipedia - https://en.wikipedia.org/wiki/Roblox
  256. 256The Corporate Hitchhiker’s Guide to the Metaverse - Diverse auteurs - BGC - https://www.bcg.com/publications/2022/a-corporate-guide-to-enter-the-metaverse-explained - 2022
  257. 257Web3 zal digitale grondrechten de nek omdraaien - Axel Arnbak - FD - https://fd.nl/opinie/1438332/web3-zal-digitale-grondrechten-de-nek-omdraaien - 2022
  258. 258Metaverse: een toekomst visie die steeds concreter wordt #spon - Beeckestijn - MarketingFacts - https://www.marketingfacts.nl/berichten/metaverse-een-toekomst-visie-die-steeds-concreter-wordt-spon - 2022
  259. 259Pokémon Go, explained - German Lopez - Vox - https://www.vox.com/2016/7/11/12129162/pokemon-go-android-ios-game - 2016
  260. 260Business model: Shift from pipes to platforms - Wikipedia - https://en.wikipedia.org/wiki/Business_model#Categorization
  261. 261digital ecosystem - Kate Brush - TechTarget - https://searchcio.techtarget.com/definition/digital-ecosystem
  262. 262Study: Incumbent Companies to Lead New Digital Disruption - IBM - https://www.ibm.com/blogs/think/2018/02/report-incumbents-disrupt - 2018
  263. 263Maersk and IBM Introduce TradeLens Blockchain Shipping Solution - https://newsroom.ibm.com/2018-08-09-Maersk-and-IBM-Introduce-TradeLens-Blockchain-Shipping-Solution - 2018
  264. 264“We” Ecosystem: How we are networking the world - Volkswagen - https://www.volkswagen-newsroom.com/en/stories/we-ecosystem-how-we-are-networking-the-world-5667- 2019
  265. 265All Our Patent Are Belong To You - https://www.tesla.com/blog/all-our-patent-are-belong-you - 2014
  266. 266The Long Tail - Wired - https://www.wired.com/2004/10/tail/ - 2004
  267. 267The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 254 en verder - 2018
  268. 268Drop shipping - Shopify - https://www.shopify.com/blog/what-is-dropshipping
  269. 269Livestreaming Farmers Earn Millions From Fruit on China’s TikTok - Selina Xu - Bloomberg - https://www.bloomberg.com/news/articles/2021-07-07/livestreaming-farmers-earn-millions-from-fruit-on-china-s-tiktok - 2021
  270. 270A 28-year-old who made $100,000 in passive income ‘in just one day’ shares 5 books that helped her get started - Kat Norton - CNBC - https://www.cnbc.com/2022/04/21/28-year-who-who-made-100000-in-passive-income-in-one-day-shares-books-that-helped-her-become-successful.html - 2022
  271. 271Onderzoek: dit zijn de grootste Nederlandse influencers - Rens Blom - Adformatie -https://www.adformatie.nl/influencer-marketing/onderzoek-dit-zijn-de-grootste-nederlandse-influencers - 2021
  272. 272NIKELAND - Roblox - https://www.roblox.com/nikeland
  273. 273Connected Strategy - Nickolaj Siggelkow - https://www.bol.com/nl/p/connected-strategy/9200000099511323 - 2019
  274. 274AI-Powered Inventory Management - AWS - https://aws.amazon.com/solutions/consulting-offers/intellify-aipowered-inventory-management/
  275. 275Be the friction - Our Response to the New Lords of the Ring - Frankfurter Allgemeine - https://www.faz.net/aktuell/feuilleton/the-surveillance-paradigm-be-the-friction-our-response-to-the-new-lords-of-the-ring-12241996.html
  276. 276Industry Perspectives - The role of experimentation at Booking.com - https://partner.booking.com/en-gb/click-magazine/role-experimentation-bookingcom - 2019
  277. 277Big Five personality traits - Wikipedia - https://en.wikipedia.org/wiki/Big_Five_personality_traits
  278. 278Here’s the personality test Cambridge Analytica had millions of Facebook users take - Erin Brodwin - Business Insider - https://www.businessinsider.nl/facebook-personality-test-cambridge-analytica-data-trump-election-2018-3 - 2018
  279. 279How Researchers Learned to Use Facebook ‘Likes’ to Sway Your Thinking - Keith Collins en Gabriel J.X. Dance - New York Times - https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html - 2018
  280. 280Trump consultants harvested data from 50 million Facebook users: reports - David Ingram, Peter Henderson - Reuters - https://www.reuters.com/article/us-facebook-cambridge-analytica-idUSKCN1GT02Y - 2018
  281. 281Tesla Spends $6 On Advertising Per Vehicle; The Industry Average Is $1,000 - https://www.benzinga.com/analyst-ratings/analyst-color/16/07/8194660/tesla-spends-6-on-advertising-per-vehicle-the-industry-a - Wayne Duggan - Benzinga - 2016
  282. 282Elon Musk will wish he got over his hatred of advertising long ago - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-elon-musk-wish-repented-hatred-advertising - 2020
  283. 283https://twitter.com/Teslarati/status/1129127540998705157
  284. 284https://twitter.com/elonmusk/status/1129924410339495937
  285. 285BrandZ - Top 100 Most Valuable Global Brands - https://www.brandz.com/admin/uploads/files/2020_BrandZ_Global_Top_100_Report.pdf - pagina 138 en 139 - 2020
  286. 286BrandZ - Top 100 Most Valuable Global Brands - https://www.brandz.com/admin/uploads/files/2020_BrandZ_Global_Top_100_Report.pdf - pagina 78 - 2020
  287. 287De slag om de online supermarktklant: ‘De race naar de schat is geopend’ - Kim de Klonia - Adformatie - https://www.adformatie.nl/merkstrategie/de-slag-om-de-online-supermarktklant - 2021
  288. 288Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - 2019 - Pagina 47
  289. 289289 | BrandZ - Top 100 Most Valuable Global Brands - https://www.brandz.com/admin/uploads/files/2020_BrandZ_Global_Top_100_Report.pdf - pagina 36 - 2020
  290. 290Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 55 - 2019
  291. 291Non-fungible token - Wikipedia - https://en.wikipedia.org/wiki/Non-fungible_token
  292. 292Beeple sold an NFT for $69 million - The Verge - Jacob Kastrenakes - https://www.theverge.com/2021/3/11/22325054/beeple-christies-nft-sale-cost-everydays-69-million - 2021
  293. 293Adidas verdient 20 miljoen euro aan NFT-serie - Rens Blom - https://www.adformatie.nl/merkstrategie/adidas-verdient-20-miljoen-euro-aan-nft-serie - 2021
  294. 294From Royalties to Resale Restrictions, What Would Tying NFTs to Luxury Goods Look Like? - The Fashion Law - https://www.thefashionlaw.com/from-royalties-to-resale-restrictions-what-would-linking-nfts-to-luxury-goods-look-like - 2021
  295. 295Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 50 - 2019
  296. 296Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 47 - 2019
  297. 297Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 55 - 2019
  298. 298#Handpicked | Kwaliteit verkoopt zichzelf niet - Erwin Blom - Fast Moving Targets - https://www.getrevue.co/profile/fastmoving/issues/handpicked-kwaliteit-verkoopt-zichzelf-niet-983609 - 2022
  299. 299TikTok Kitchens will bring viral culinary creations to fans - Emma Roth - The Verge - https://www.theverge.com/2021/12/19/22845154/tiktok-kitchens-viral-food-ghost-kitchens- 2021
  300. 300TikTok launches a music distribution platform, SoundOn - Sarah Perez - TechCrunch - https://techcrunch.com/2022/03/09/tiktok-launches-a-music-distribution-platform-soundon - 2022
  301. 301How can I list my concerts on Spotify? - https://artists.spotify.com/faq/concerts#how-can-i-promote-my-concerts-on-spotify
  302. 302How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - 2010
  303. 303BJ Fogg’s 5 Secrets of Behavior Change - Sachin Rekhi - https://www.sachinrekhi.com/bj-fogg-5-secrets-of-behavior-change - 2011
  304. 304Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 74 - 2019
  305. 305The Highlights and Insights Report February 2022 - CMO Survey - https://cmosurvey.org/wp-content/uploads/2022/02/The_CMO_Survey-Highlights_and_Insights_Report-February_2022.pdf - pagina 51 - 2022
  306. 306Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 30 - 2019
  307. 307Amazon is ‘biggest advertiser on Earth’ as adspend hits $11bn - Gideon Spanier - Campaign - https://www.campaignasia.com/article/amazon-is-biggest-advertiser-on-earth-as-ad-spend-hits-11bn/457952 - 2020
  308. 308Amazon is the perfect example of why big brands need to advertise - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-amazon-example-why-big-brands-need-advertise - 2020
  309. 309Jeff Bezos > Quotes - Goodreads - https://www.goodreads.com/quotes/896826-in-the-old-world-you-devoted-30-of-your-time
  310. 310Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 8 - 2021
  311. 311Can direct-to-consumer brands survive the COVID-19 apocalypse? - Elizabeth Segran - Fast Company - https://www.fastcompany.com/90489030/can-direct-to-consumer-brands-survive-the-covid-19-apocalypse - 2020
  312. 312Why Tech Giants Rely on TV Advertising Over Their Beloved Digital - Jeri Smith - Observer - https://observer.com/2017/10/why-google-amazon-rely-on-tv-advertising-over-digital - 2017
  313. 313Marketingprof: ‘Nederlandse marketeers vergissen zich in effect tv-reclame’ - https://www.candidplatform.com/en/news/platform-news/all-platform-news/media/marketingprof-nederlandse-marketeers-vergissen-zich-in-effect-tv-reclame.html - André Oerlemans - Candid - 2020
  314. 314Marketeers nemen afstand van korte-termijn-denken - Roderick Mirande - Adformatie - https://www.adformatie.nl/data-insights/marketeers-nemen-afstand-van-korte-termijn-denken - 2021
  315. 315Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 55 - 2019
  316. 316Effective marketing for B2B brands - Les Binet & Peter Field - https://docplayer.net/146009575-Effective-marketing-for-b2b-brands.html - 2019
  317. 317Amazon is the perfect example of why big brands need to advertise - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-amazon-example-why-big-brands-need-advertise - 2020
  318. 318What Is Jeff Bezos’s “Day 1” Philosophy? - Forbes - https://www.forbes.com/sites/quora/2017/04/21/what-is-jeff-bezos-day-1-philosophy - 2017
  319. 319Dit is de nieuwe internetbubbel: online advertenties - https://decorrespondent.nl/9090/dit-is-de-nieuwe-internetbubbel-online-advertenties/546866207910-cee4cb5f - De Correspondent - Jesse Frederik en Maurits Martijn - 2019
  320. 320How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 42 - 2010
  321. 321Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 62 - 2018
  322. 322How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 196 - 2010
  323. 323How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 31 - 2010
  324. 324Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 15 - 2019
  325. 325Business services like Zoom and Slack make for better listings - Economist - https://www.economist.com/business/2019/06/22/business-services-like-zoom-and-slack-make-for-better-listings - 2019
  326. 326Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 34 - 2021
  327. 327Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building - Nielsen - https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/Nielsen-Beyond-Clicks-and-Impressions.pdf - 2011
  328. 328Nielsen BrandEffect meta-analysis of 478 online global campaigns that ran between Oct 2014 – Nielsen - 2015, via 2019 B2B Marketing Trends - Shankho Mukherjee - LinkedIn - https://conference.allfacebook.de/wp-content/uploads/2019/04/AFBMC_B2BTrends_Mukherjee.pdf - 2019
  329. 329Click-through rate is well past its sell-by date - Jake Ferguson - WARC - https://www.warc.com/newsandopinion/opinion/click-through-rate-is-well-past-its-sell-by-date/2993 - 2019
  330. 330Digital Marketing’s Last Decade Is Digital Marketing’s Lost Decade - Augustine Fou - Forbes - https://www.forbes.com/sites/augustinefou/2021/05/16/digital-marketings-lost-decadetime-to-think-different-do-different - 2021
  331. 331Swapfiets richt zich op circulaire economie met consumeer minder-campagne - Pascal A. Engbers - Adformatie - https://www.adformatie.nl/merkstrategie/swapfiets-richt-zich-op-circulaire-economie-met-consumeer - 2021
  332. 332Arjan Dijk - Klaas Weima - CMOtalk - https://cmotalk.nl/arjan-dijk - 2021
  333. 333Ali Niknam (Bunq): “Onze marketing en pr moet beter” - Marketingfacts - https://www.marketingfacts.nl/berichten/ali-niknam-bunq-onze-marketing-en-pr-moet-beter - 2017
  334. 334Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 29 - 2019
  335. 335Stanislav: 5 million views in a week - Wefilm - https://wefilm.com/work/stanislav-5-million-views-in-a-week
  336. 33610 Essential Tips To Increase Your Organic Reach On Facebook - Jacob Deen - https://jacobdeen.com/10-tips-to-grow-facebook-organic-reach - 2020
  337. 337Jerry Daykin - It’s Beyond Time to Rethink Social Media Marketing #DigitalSense (Extract from #EatYourGreens) - https://www.linkedin.com/pulse/its-beyond-time-rethink-social-media-marketing-extract-jerry-daykin - LinkedIn - 2018
  338. 338Amazon is the perfect example of why big brands need to advertise - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-amazon-example-why-big-brands-need-advertise - 2020
  339. 339Nike, Men vs Women - Communication Arts - https://www.commarts.com/project/8002/nike-men-vs-women - 2009
  340. 340Feedback from the front lines: New data on effectiveness outside award winners - Dr Grace Kite en Paula Gonzales - IPA - https://ipa.co.uk/media/10988/arc21-report-to-accompany-effworks-v2.pdf - 2021
  341. 341“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - https://www.b2bmarketing.net/en-gb/resources/blog/half-money-i-spend-advertising-wasted-trouble-i-dont-know-which-half - B2B Marketing - 2015
  342. 342Customer acquisition cost - Wikipedia - https://en.wikipedia.org/wiki/Customer_acquisition_cost
  343. 343Performance-based advertising - Wikipedia - https://en.wikipedia.org/wiki/Performance-based_advertising
  344. 344Cost per lead - Wikipedia - https://en.wikipedia.org/wiki/Cost_per_lead
  345. 345Cost per action - Wikipedia - https://en.wikipedia.org/wiki/Cost_per_action
  346. 346Special: Aart-jan Van Triest & Geraldine Bouma - CMOtalk - Klaas Weima - https://cmotalk.nl/special-aart-jan-van-triest-en-geraldine-bouma - 2021
  347. 347| The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 59 - 2013
  348. 348Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 15 - 2019
  349. 349What happens to sales when brands stop advertising for long periods? - Adam Gelzinis, Rachel Kennedy, Virginia Beal, Nicole Hartnett en Byron Sharp - Ehrenberg-Bass - https://www.marketingscience.info/when-brands-stop-advertising - 2018
  350. 350Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 65 - 2018
  351. 351The new admen - The advertising business is becoming less cyclical–and more concentrated https://www.economist.com/business/2020/06/25/the-advertising-business-is-becoming-less-cyclical-and-more-concentrated - The Economist - 2020
  352. 352Is online marketing ‘the new rent’? - Grace Kite - WARC - https://www.warc.com/newsandopinion/opinion/is-online-marketing-the-new-rent/en-gb/3825 - 2020
  353. 353Adidas: We over-invested in digital advertising - Sarah Vizard - MarketingWeek - https://www.marketingweek.com/adidas-marketing-effectiveness - 2019
  354. 354BrandZ - Top 100 Most Valuable Global Brands - https://www.brandz.com/admin/uploads/files/2020_BrandZ_Global_Top_100_Report.pdf - 2020 - pagina 62
  355. 355The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 39 - 2013
  356. 356Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 133 - 2019
  357. 357The Wrong and the Short of it - Tom Roach - https://thetomroach.com/2020/11/15/the-wrong-and-the-short-of-it - 2020
  358. 358Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 94 - 2019
  359. 359Binet and Field’s lessons for digital start-ups, disruptors and advertising refuseniks - Stephen Whiteside - WARC - https://www.hexis.cc/pdfs/126942_Binet_and_Field’s_lessons_for_di.pdf - 2019
  360. 360The best marketers will be upping, not cutting, their budgets - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-marketing-spend-recession-coronavirus - 2020
  361. 361Marketers urged to ignore ‘false boundaries’ of brand and performance - Michaela Jefferson - https://www.marketingweek.com/marketers-brand-performance - MarketingWeek - 2021
  362. 362Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 18 - 2019
  363. 363Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 128 - 2019
  364. 364Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 29 - 2019
  365. 365Binet and Field’s lessons for digital start-ups, disruptors and advertising refuseniks - Stephen Whiteside - WARC - https://www.hexis.cc/pdfs/126942_Binet_and_Field’s_lessons_for_di.pdf - pagina 5 - 2019
  366. 366Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 78 - 2019
  367. 367Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 13 - 2019
  368. 368Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 13 en 18 - 2019
  369. 369Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 63 - 2019
  370. 370Is online marketing ‘the new rent’? - Grace Kite - WARC - https://www.warc.com/newsandopinion/opinion/is-online-marketing-the-new-rent/en-gb/3825 - 2020
  371. 371MillwardBrown Digital Behavior Analytics, What can search and social media data tell you about brand performance? - https://www.scribd.com/document/339005022/MillwardBrown-Digital-Behavior-Analytics-1 - 2017
  372. 372Binet presents fast, cheap, predictive Share of Search metric - Les Binet - https://ipa.co.uk/news/binet-presents-fast-cheap-predictive-share-of-search-metric - 2020
  373. 373Measuring effectiveness: Three grand challenges, Matthew Taylor, Baptiste Tougeron, Ludwig Brütting, Jonas Christensen - Google - https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/creativity/measuring-effectiveness-three-grand-challenges - 2019
  374. 374Google Trends - https://trends.google.com/trends/
  375. 375Binet’s ‘share of search’ metric - and how we’ve taken it one step further - Alex Blaikley - twentysix - https://www.twentysixdigital.com/blog/les-binet-share-of-search-metric-taken-further - 2021
  376. 376Search data is a gold mine for marketing strategy - Grace Kite - MarketingWeek - https://www.marketingweek.com/search-data-gold-mine-marketing-strategy - 2020
  377. 377Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 128 - 2019
  378. 378The key moments from Mark Zuckerberg’s testimony to Congress - Chloe Watson - The Guardian - https://www.theguardian.com/technology/2018/apr/11/mark-zuckerbergs-testimony-to-congress-the-key-moments - 2018
  379. 379‘Europese Commissie start formeel onderzoek tegen Facebook’ - Europa Nu - https://www.europa-nu.nl/id/vlj4i7elccxy/nieuws/europese_commissie_start_formeel?ctx=vhsjd8w6pdvc&s0e=vhdubxdwqrzw - 2021
  380. 380Twee nieuwe boetes hangen Apple boven het hoofd in machtsmisbruikzaken - NOS - https://nos.nl/artikel/2427282-twee-nieuwe-boetes-hangen-apple-boven-het-hoofd-in-machtsmisbruikzaken - 2022
  381. 381Scale and Loyalty are more important online than offline, which drives much of the “winner take most” reality of the internet - Gavin Baker - https://gavin-baker.medium.com/scale-and-loyalty-are-more-important-online-than-offline-which-drives-much-of-the-winner-take-992345be93a9 - Medium - 2020
  382. 382The Web3 Renaissance: A Golden Age for Content - Li Jin en Katie Parrott - https://li.substack.com/p/the-web3-renaissance-a-golden-age - Li’s Newsletter - 2021
  383. 383Scale and Loyalty are more important online than offline, which drives much of the “winner take most” reality of the internet - Gavin Baker - https://gavin-baker.medium.com/scale-and-loyalty-are-more-important-online-than-offline-which-drives-much-of-the-winner-take-992345be93a9 - Medium - 2020
  384. 384Cost per action - Wikipedia - https://en.wikipedia.org/wiki/Cost_per_action
  385. 385Feedback from the front lines: New data on effectiveness outside award winners - Dr Grace Kite en Paula Gonzales - IPA - https://ipa.co.uk/media/10988/arc21-report-to-accompany-effworks-v2.pdf - 2021
  386. 386Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 74 - 2019
  387. 387Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 34 - 2021
  388. 388The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 50 - 2018
  389. 389All Your Favorite Brands, From BSTOEM to ZGGCD - New York Times - John Herrman - https://www.nytimes.com/2020/02/11/style/amazon-trademark-copyright.html - 2020
  390. 390Shop Our Brands - Amazon’s private and select exclusive brands - https://www.amazon.com/b?ie=UTF8&node=17602470011
  391. 391Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 32 - 2021
  392. 392Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 8 - 2021
  393. 393There are now 175 online mattress companies–and you can’t tell them apart - Jasmine Wu - CNBC - https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html - 2019
  394. 394The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 48 - 2018
  395. 395Beerwulf - https://www.beerwulf.com/nl
  396. 396Hello - https://www.hello-products.com
  397. 397Four Retail IPOs - Scott Galloway - Medium - https://marker.medium.com/four-retail-ipos-be568230eec2 - 2021
  398. 398CASPERhaps - Scott Galloway - No Mercy / No Malice - https://www.profgalloway.com/casperhaps - 2020
  399. 399Four Retail IPOs - Scott Galloway - Medium - https://marker.medium.com/four-retail-ipos-be568230eec2 - 2021
  400. 400Scale and Loyalty are more important online than offline, which drives much of the “winner take most” reality of the internet - Gavin Baker - https://gavin-baker.medium.com/scale-and-loyalty-are-more-important-online-than-offline-which-drives-much-of-the-winner-take-992345be93a9 - Medium - 2020
  401. 401Decoding Decisions Making sense of the messy middle - Alistair Rennie, Jonny Protheroe, Claire Charron en Gerald Breatnach - Google - https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf - 2020
  402. 402Decoding Decisions Making sense of the messy middle - Alistair Rennie, Jonny Protheroe, Claire Charron en Gerald Breatnach - Google - https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf - pagina 59 - 2020
  403. 403Decoding Decisions Making sense of the messy middle - Alistair Rennie, Jonny Protheroe, Claire Charron en Gerald Breatnach - Google - https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf - pagina 74 - 2020
  404. 404Decoding Decisions Making sense of the messy middle - Alistair Rennie, Jonny Protheroe, Claire Charron en Gerald Breatnach - Google - https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf - pagina 81 - 2020
  405. 405Batise Tougeron van Google tijdens SUE Behavioural Design Week - https://suebehaviouraldesign.com/bdw-baptiste-tougeron - 2021
  406. 406John de Mol schikt met Facebook over misleidende bitcoinreclames - AD - https://www.ad.nl/show/john-de-mol-schikt-met-facebook-over-misleidende-bitcoinreclames~a8ab7694 - 2020
  407. 407Talpa Network maakt direct response effect van radiocommercials meetbaar - EMERCE - https://www.emerce.nl/nieuws/talpa-network-maakt-direct-response-effect-radiocommercials-meetbaar - 2020
  408. 408How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 55 - 2010
  409. 409STER na onderzoek: advertentiecookies blijken waardeloos - Erwin Boogert - EMERCE - https://www.emerce.nl/nieuws/ster-na-onderzoek-advertentiecookies-blijken-waardeloos - 2020
  410. 410Forget personalisation, it’s impossible and it doesn’t work - Peter Weinberg & Jon Lombardo - Marketingweek - https://www.marketingweek.com/peter-weinberg-jon-lombardo-personalisation-impersonalisation - 2022
  411. 411Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies - Nico Neumann, Catherine E. Tucker, Timothy Whitfield - Marketing Science - https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2019.1188 - 2019
  412. 412What Type of Digital Advertising is Most Effective for B2B Prospecting? The Case of IT Decision-Makers - Nico Neumann en anderen - SSRN - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4083057 - 2022
  413. 413How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 58 - 2010
  414. 414How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 58 - 2010
  415. 415How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 210 - 2010
  416. 416Alfred Levi - Klaas Weima - CMOtalk - https://cmotalk.nl/alfred-levi - 2018
  417. 417Annemarie Joosen - Klaas Weima - CMOtalk - https://cmotalk.nl/annemarie-joosen - 2020
  418. 418Mira van Houwelingen, marketingbaas Getir: ‘Bereid je maar voor op een paarse golf’ - Roderick Mirande - Adformatie - https://www.adformatie.nl/merkstrategie/bereid-je-maar-voor-op-een-paarse-golf - 2021
  419. 419A new Chinese supermodel - Shein exemplifies a new style of Chinese multinational - Economist - https://www.economist.com/business/shein-exemplifies-a-new-style-of-chinese-multinational/21805217 - 2021
  420. 420Technology Quarterly - The Future Of Agriculture - The Economist - https://www.economist.com/technology-quarterly/2016-06-09/factory-fresh - 2016
  421. 421Modern Marketing Myopia: is marketing losing perspective? - Tom Roach - https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective - 2021
  422. 422Annemarie Joosen - Klaas Weima - CMOtalk - https://cmotalk.nl/annemarie-joosen - 2020
  423. 423De lezing van Prof. Dr Jaap Wieringa van de Universiteit van Groningen tijdens het Brand Growth Event van DVJ Insights - 2021
  424. 424How to Design an AI Marketing Strategy - Thomas H. Davenport, Abhijit Guha en Dhruv Grewal - Harvard Business Review - https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy - 2021
  425. 425The 10 Most Bizarre Correlations - Ky Harlin - BuzzFeed - https://www.buzzfeednews.com/article/kjh2110/the-10-most-bizarre-correlations - 2013
  426. 426Vijf ontwikkelingen waar performance-marketeers in 2022 niet onderuit kunnen - Youri Harmsen - EMERCE- https://www.emerce.nl/achtergrond/vijf-ontwikkelingen-waar-performancemarketeers-2022-onderuit-kunnen - 2022
  427. 427Spying On Celebrities: NYC Taxi Metadata Exposes Celeb Locations And Strip Club Clients - David Sirota - https://www.ibtimes.com/spying-celebrities-nyc-taxi-metadata-exposes-celeb-locations-strip-club-clients-1696744 - 2014
  428. 428De lezing van Prof. Dr Jaap Wieringa van de Universiteit van Groningen tijdens het Brand Growth Event van DVJ Insights - 2021
  429. 429De lezing van Prof. Dr Jaap Wieringa van de Universiteit van Groningen tijdens het Brand Growth Event van DVJ Insights - 2021
  430. 430Big isn’t necessarily better: why small data punches above its weight - Martin Lindstrom - Warc.com - Market Leader, Quarter 1, 2017 - 2017
  431. 431Will AI save or destroy us? - Web Summit - https://www.youtube.com/watch?v=AfSatCA_uLE
  432. 432Waymo - https://waymo.com
  433. 433Music made by Artificial Intelligence has started winning awards. Grammys next? - Music Business Worldwide - https://www.musicbusinessworldwide.com/music-made-by-artificial-intelligence-has-started-winning-awards-grammys-next/ - 2020
  434. 434ChatBot - https://www.chatbot.com
  435. 435Google Translate - https://translate.google.com
  436. 436“Laat toeslagenaffaire een les zijn bij beleid kunstmatige intelligentie”- Laurens Verhagen - Volkskrant - https://www.volkskrant.nl/nieuws-achtergrond/laat-toeslagenaffaire-een-les-zijn-bij-beleid-kunstmatige-intelligentie~ba62d5e1 - 2021
  437. 437Algoritmes, Big Data en de overheid - Amnesty International - https://www.amnesty.nl/wat-we-doen/tech-en-mensenrechten/algoritmes-big data-overheid
  438. 438How to Design an AI Marketing Strategy - Thomas H. Davenport, Abhijit Guha en Dhruv Grewal - Harvard Business Review - https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy - 2021
  439. 439State of AI in the enterprise, 4th edition - Deloitte - https://www2.deloitte.com/us/en/insights/focus/cognitive-technologies/state-of-ai-and-intelligent-automation-in-business-survey.html - 2020
  440. 440‘Nederlandse investeringen in AI blijven achter’ - EMERCE - https://www.emerce.nl/nieuws/nederlandse-investeringen-ai-blijven-achter - 2020
  441. 441A Starter Guide to AI in Marketing - Thomas Prommer - Huge - http://www.hugeinc.com/ideas/perspective/a-starter-guide-to-ai-in-marketing - 2017
  442. 442AI and decision intelligence - Cassie Kozyrkov - https://www.facebook.com/watch/?v=544911699409338 - 2019
  443. 443The simplest explanation of machine learning you’ll ever read - Cassie Kozyrkov - Medium - https://medium.com/hackernoon/the-simplest-explanation-of-machine-learning-youll-ever-read-bebc0700047c - 2018
  444. 444Slimme tags - https://business.adobe.com/nl/products/experience-manager/assets/smart-tagging.html
  445. 445Bright - https://www.builtbybright.com
  446. 446Vision AI - https://cloud.google.com/vision
  447. 447A Starter Guide to AI in Marketing - Thomas Prommer - Huge - 2017
  448. 448Oracle BlueKai Data Management Platform - https://www.oracle.com/nl/cx/marketing/data-management-platform/
  449. 449Adobe Audience Manager - https://business.adobe.com/be_nl/products/audience-manager/adobe-audience-manager.html
  450. 450Google Marketing Platform - https://marketingplatform.google.com/about/
  451. 451Adobe Advertising - https://business.adobe.com/nl/products/advertising/adobe-advertising-cloud.html
  452. 452Criteo - https://www.criteo.com
  453. 453Skai - https://skai.io
  454. 454Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota - Lauren Johnson - http://www.adweek.com/digital/saatchi-la-trained-ibm-watson-to-write-thousands-of-ads-for-toyota - 2017
  455. 455Persado - https://www.persado.com
  456. 456Amelia - https://amelia.ai/blx/
  457. 457Automated Insights - https://automatedinsights.com
  458. 458Neowize - http://www.neowize.com
  459. 459Bloomreach - https://www.bloomreach.com/
  460. 460IBM Analytics - https://www.ibm.com/analytics
  461. 461Marketo - https://www.marketo.com
  462. 462Salesforce Einstein - https://www.salesforce.com/eu/products/einstein/overview
  463. 463Olay Skin Advisor - https://www.olay.com/skin-advisor
  464. 464Fashion++ turns your fashion Don’t into a Do with minimal tweaks - Kyle Wiggers - VenctureBeat - https://venturebeat.com/2019/09/18/fashion-uses-ai-to-make-unfashionable-outfits-stylish-with-minimal-tweaks - 2019
  465. 465Artificial Intelligence – Jeff Weinberger - Business 2 Community - The Next Marketing Frontier (and Danger) http://www.business2community.com/marketing/artificial-intelligence-next-marketing-frontier-danger-01671779 - 2016
  466. 466Nike acquires data science company as it continues digital push - Matthew Kish - Portland Business Journal - https://www.bizjournals.com/portland/news/2019/08/06/nike-acquires-data-science-company-as-it-continues.html - 2019
  467. 467Revolve - https://www.revolve.com
  468. 468Een derde van de Nederlanders gebruikt spraakassistent - RTL Nieuws - https://www.rtlnieuws.nl/tech/artikel/4778376/assistenten-spraakassistent-nederland-siri-alexa-google-assistant-nederlanders - 2019
  469. 469Watson - Wikipedia - https://en.wikipedia.org/wiki/Watson_(computer)
  470. 470Lexalytics - https://www.lexalytics.com
  471. 471Meltwater - https://www.meltwater.com/en/products/social-media-monitoring
  472. 472Brandwatch - https://www.brandwatch.com
  473. 473AI can distinguish between bots and humans based on Twitter activity - Donna Lu - NewScientist - https://www.newscientist.com/article/2241327-ai-can-distinguish-between-bots-and-humans-based-on-twitter-activity - 2020
  474. 474Twitter’s honed AI tools silence 300,000 terror accounts - John Glenday - The Drum - https://www.thedrum.com/news/2017/09/20/twitter-s-honed-ai-tools-silence-300000-terror-accounts - 2017
  475. 475Clarifai - https://www.clarifai.com
  476. 476Cloudsight - https://cloudsight.ai
  477. 477Indicodata - https://indicodata.ai
  478. 478Self-Driving Cars Could Change the Auto Industry - Elliot Rhodes - ReadWrite - https://readwrite.com/2020/02/04/self-driving-cars-could-change-the-auto-industry - 2020
  479. 479City planners eye self-driving vehicles to correct mistakes of the 20th-century auto - Washington Post - https://www.washingtonpost.com/transportation/2019/07/20/city-planners-eye-self-driving-vehicles-correct-mistakes-th-century-auto - 2019
  480. 480ShopperTrak Traffic Insights - https://www.sensormatic.com/shoppertrak-retail-traffic-insights
  481. 481Retailnext - https://retailnext.net
  482. 482Automatic license plate recognition made easy - https://www.openalpr.com
  483. 483Driverless cars show the limits of today’s AI - Economist - https://www.economist.com/technology-quarterly/2020/06/11/driverless-cars-show-the-limits-of-todays-ai - 2020
  484. 484For AI, data are harder to come by than you think - The Economist - https://www.economist.com/technology-quarterly/2020/06/11/for-ai-data-are-harder-to-come-by-than-you-think - 2020
  485. 485Google apologizes after its Vision AI produced racist results - Nicolas Kayser-Bril - Algorithm Watch - https://algorithmwatch.org/en/story/google-vision-racism - 2020
  486. 486Nederlandse fotograaf wekt historische figuren tot leven via nieuwe software - Nu.nl - https://www.nu.nl/cultuur-overig/6062120/nederlandse-fotograaf-wekt-historische-figuren-tot-leven-via-nieuwe-software.html - 2021
  487. 487Quick, Draw - https://www.hello-products.com
  488. 488DALL·E 2 - https://openai.com/dall-e-2
  489. 489Code Bullet - https://www.youtube.com/c/CodeBullet
  490. 490Khorus - Elizabeth Thompson - https://www.khorus.com/blog/14-inspirational-quotes-strategy-execution - 2017
  491. 491It Is Not the Strongest of the Species that Survives But the Most Adaptable - Quote Investigator - https://quoteinvestigator.com/2014/05/04/adapt - 2014
  492. 492RHINO’S RHANT - TEN TALKS: “What’s the Best Diet?” - Stan Efferding - https://www.youtube.com/watch?v=ySUrqIRaCvU - 2019
  493. 493The horror of marketers’ strategic bankruptcy is about to be laid bare - Mark Ritson MarketingWeek- 2021
  494. 494How to Write a Mission Statement That Doesn’t Suck - Dan Heath - https://www.youtube.com/watch?v=LJhG3HZ7b4o - 2010
  495. 495The Foolishness Of Fail Fast, Fail Often - Dan Pontefract - Forbes - https://www.forbes.com/sites/danpontefract/2018/09/15/the-foolishness-of-fail-fast-fail-often - 2018
  496. 496(Podcast) ‘Bij nieuwe proposities is ons motto: scale or fail’ - Klaas Weima - Adformatie - https://www.adformatie.nl/merkstrategie/bij-nieuwe-proposities-ons-motto-scale-or-fail - 2020
  497. 497How Zappos Built a Product By Faking It - Alex Ponomarev - Medium - https://medium.com/rocket-startup/how-zappos-built-a-product-by-faking-it-d3fd692a1fed - 2019
  498. 498Google Ad Preview Tool - https://andrew.marketing/ad-preview-tool/
  499. 499InfluencerMarketingHub - https://influencermarketinghub.com/instagram-ads-mockup
  500. 500Mockupworld - https://www.mockupworld.co
  501. 501Kill your darlings (motto) - Wikipedia - https://nl.wikipedia.org/wiki/Kill_your_darlings_(motto)
  502. 502Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds - Matt Lerner - First Round Review - https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds - 2021
  503. 503BrandZ - https://www.kantar.com/campaigns/brandz-downloads/kantar-brandz-most-valuable-global-brands-2021- 2022
  504. 504Best Global Brands - Interbrand - https://interbrand.com/best-global-brands - 2021
  505. 505Global 500 2022 - Brand Finance - https://brandirectory.com/download-report/brand-finance-global-500-2022-preview.pdf - 2022
  506. 506The World’s Most Valuable Brands - Forbes - https://www.forbes.com/powerful-brands/list/ - 2021
  507. 507Marketing Accountability Standards - Edgar Baum - Strata Insights MASB Advisor- https://themasb.org/wp-content/uploads/2017/08/I.-Brands-Percent-Market-Cap-Baum-8.17.pdf - 2019
  508. 508How much of enterprise value is brand? - Jonathan Knowles - https://www.linkedin.com/pulse/how-much-enterprise-value-brand-jonathan-knowles - 2017
  509. 509The Highlights and Insights Report - February 2022 - CMO Survey - https://cmosurvey.org/wp-content/uploads/2022/02/The_CMO_Survey-Highlights_and_Insights_Report-February_2022.pdf - pagina 44 - 2022
  510. 510The Highlights and Insights Report - February 2022 - CMO Survey - https://cmosurvey.org/wp-content/uploads/2022/02/The_CMO_Survey-Highlights_and_Insights_Report-February_2022.pdf - pagina 47 - 2022
  511. 511The State of Marketing Budgets 2021 - Insights From Gartner’s Annual CMO Spend Survey - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/gartners_annual_cmo_spend_survey_2021_ebook.pdf - pagina 6 - 2021
  512. 512Managing and Measuring Marketing Spending for Growth and Returns - The Highlights and Insights Report - August 2021 - CMO Survey - https://cmosurvey.org/wp-content/uploads/2021/08/The_CMO_Survey-Highlights_and_Insights_Report-August_2021.pdf - pagina 35 - 2021
  513. 513Managing and Measuring Marketing Spending for Growth and Returns - CMO Survey - https://cmosurvey.org/wp-content/uploads/2021/08/The_CMO_Survey-Highlights_and_Insights_Report-August_2021.pdf - pagina 31 - 2021
  514. 514The State of Marketing Budgets 2021 - Insights From Gartner’s Annual CMO Spend Survey - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/gartners_annual_cmo_spend_survey_2021_ebook.PDF - pagina 13 - 2021
  515. 515Highlights & Insights Report - CMO Survey - https://cmosurvey.org/wp-content/uploads/2020/02/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2020.pdf - pagina 26 - 2020
  516. 516The Annual CMO Spend Survey Research - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/research-gartner-cmo_spend_2020_research_part1.PDF - 2020
  517. 517The State of Marketing Budgets 2021 - Insights From Gartner’s Annual CMO Spend Survey - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/gartners_annual_cmo_spend_survey_2021_ebook.pdf - pagina 20 - 2021
  518. 518The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 34 - 2013
  519. 519“Advertising is the tax you pay for being unremarkable” - Dominic Basulto - Big Think - https://bigthink.com/endless-innovation/advertising-is-the-tax-you-pay-for-being-unremarkable - 2011
  520. 520The Experience Economy - Joseph Pine en James H. Gilmore - https://www.bol.com/nl/p/the-experience-economy/1001004000870296 - 1999
  521. 521Hawthorne effect - Wikipedia - https://en.wikipedia.org/wiki/Hawthorne_effect
  522. 522The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 60 - 201
  523. 523Vlinder in de boksring - Erwin Wijman, Jose Evers en Piet Hein Smit - https://www.bol.com/nl/f/what-s-the-challenge/9200000024267755 - 2014
  524. 524@VPROTegenlicht - https://twitter.com/VPROTegenlicht/status/1474636025293156355 - 2021
  525. 525McKinsey: Covid-19 versnelt digitale transformatie met zeven jaar - Consultancy.nl - https://www.consultancy.nl/nieuws/32448/mckinsey-covid-19-versnelt-digitale-transformatie-met-zeven-jaar - 2021
  526. 526Mediamatic ETEN en Serres Séparées - Willem Velthoven - https://www.mediamatic.net/nl/page/377815/mediamatic-eten-en-serres-séparées - 2020
  527. 527Eat Your Greens - Wiemer Snijders - https://www.bol.com/nl/p/eat-your-greens/9200000098505536 - 2018
  528. 528Proving the Value of the Brand - https://blogs.forbes.com/forbesinsights/files/2019/06/Proving-the-Value-of-the-Brand-Report-6.20.19.pdf - pagina 3 - 2019
  529. 529If you don’t invest 5% of your budget in research, you don’t know what you’re doing - Mark Ritson - Marketingweek - https://www.marketingweek.com/mark-ritson-bbc-market-research - 2022
  530. 530Customer Based Brand Equity model van Keller - EURIB - https://www.eurib.net/customer-based-brand-equity-model-van-keller
  531. 531‘Points of parity’ of juist ‘points of difference’? - EURIB - https://www.eurib.net/points-of-parity
  532. 532Clusteranalyse - Wikipedia - https://nl.wikipedia.org/wiki/Clusteranalyse
  533. 533Neuromarketing - Wikipedia - https://nl.wikipedia.org/wiki/Neuromarketing
  534. 534Conceptualizing and measuring brand salience - Jenni Romaniuk en Byron Sharp - https://www.researchgate.net/publication/255005604_Conceptualizing_and_measuring_brand_salience - 2004
  535. 535Gebruikersinstructie Gouden Standaard - MOA - https://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/GS_Gebruikersinstructie%202019.pdf - 2019
  536. 536Brand Lift Study: zo meet je de impact van je brand-media - Kasper van der Velden - EMERCE - https://www.emerce.nl/best-practice/brand-lift-study-meet-impact-brand-media - 2021
  537. 537Net promoter score - Wikipedia - https://en.wikipedia.org/wiki/Net_Promoter en Measuring Your Net Promoter ScoreSM - Bain - https://www.netpromotersystem.com/about/measuring-your-net-promoter-score
  538. 538Het Klantvriendelijkste Bedrijf van Nederland - MarketResponse - https://www.rankingthebrands.com/PDF/Dutch%20Most%20Customer%20Friendly%20Company%20Top%2010%202010,%20MarketResponse.pdf - 2010
  539. 539Net Promoter Score Benchmarks for Top Brands - Customer Guru - https://customer.guru/net-promoter-score/top-brands
  540. 540Hoe de Net Promotor Score de weg kwijtraakte - Zanna van der Aa - Marketingfacts - https://www.marketingfacts.nl/berichten/hoe-de-net-promotor-score-de-weg-kwijtraakte- 2020
  541. 541Measure customer satisfaction: CSAT, CES and NPS compared - Gert Van Dessel - CheckMarket - https://www.checkmarket.com/blog/csat-ces-nps-compared - 2014
  542. 542Les Binet on why long-term marketing matters in the age of short-termism - Anna Hamill - WARC - https://www.warc.com/newsandopinion/opinion/les-binet-on-why-long-term-marketing-matters-in-the-age-of-short-termism/3307 - 2020
  543. 543Apple continues dominance over global smartphone profits in 2021 - William Gallagher - Apple Insider - https://appleinsider.com/articles/21/10/14/apple-continues-dominance-over-global-smartphone-profits-in-2021 - 2021
  544. 544Measure Brand Lift Across TV and Facebook - Facebook Business - https://www.facebook.com/business/news/measure-brand-lift-across-tv-and-facebook - 2017 / 2020
  545. 545Overview of Attribution modeling in MCF - Google - https://support.google.com/a nalytics/answer/1662518?hl=en
  546. 546Cookies are crumbling. Now’s the time for light, agile, market mix - Grace Kite - WARC - https://www.warc.com/newsandopinion/opinion/cookies-are-crumbling-nows-the-time-for-light-agile-market-mix/4025 - 2021
  547. 547About MCF Data-Driven Attribution - Google - https://support.google.com/analytics/answer/3264076?hl=en#zippy=%2Cin-this-article
  548. 548Speltheorie - Wikipedia - https://nl.wikipedia.org/wiki/Speltheorie
  549. 549Nieuwe techniek tegen browser fingerprinting van Brave - Erwin Boogert - EMERCE - https://www.emerce.nl/nieuws/nieuwe-techniek-tegen-browser-fingerprinting-brave - 2020
  550. 550Browser Fingerprinting: What Is It And What Should You Do About It? - Chris Hauk - Pixel Privacy - 2021
  551. 551Media Trends and Predictions 2022 - Kantar - https://www.kantar.com/nl/campaigns/media-trends-and-predictions-2022 - pagina 42 -2022
  552. 552Rapport Kantar: dit zijn de belangrijkste mediatrends voor 2022 - MEMO2 -Adformatie - https://www.adformatie.nl/data-insights/rapport-kantar-dit-zijn-de-belangrijkste-mediatrends-2022
  553. 553Data Clean Rooms: The Key To Post-Cookie Impact Measurement - Cory Munchbach - Forbes - https://www.forbes.com/sites/forbesbusinesscouncil/2021/12/28/data-clean-rooms-the-key-to-post-cookie-impact-measurement - 2021
  554. 554Waarom het tijd is voor een nieuw attributie paradigma - Youri Harmsen - EMERCE - https://www.emerce.nl/opinie/waarom-het-tijd-is-voor-een-nieuw-attributie-paradigma - 2021
  555. 555Why conversion modeling will be crucial in a world without cookies - Think with Google - Philip McDonnell - https://www.thinkwithgoogle.com/intl/en-154/marketing-strategies/data-and-measurement/conversion-measurement-in-a-cookieless-world - 2020
  556. 556Cookies are crumbling. Now’s the time for light, agile, market mix - Grace Kite - WARC - https://www.warc.com/newsandopinion/opinion/cookies-are-crumbling-nows-the-time-for-light-agile-market-mix/4025 - 2021
  557. 557Share of search: the new most important brand metric? - James Swift - Contagious - https://www.contagious.com/news-and-views/share-of-search-the-new-most-important-metric-for-brands-google - 2020
  558. 558The Wrong and the Short of it - Tom Roach - https://thetomroach.com/2020/11/15/the-wrong-and-the-short-of-it - 2020
  559. 559Google Trends - https://trends.google.com/trends/
  560. 560The two-pizza rule and the secret of Amazon’s success - Alex Hern - The Guardian - https://www.theguardian.com/technology/2018/apr/24/the-two-pizza-rule-and-the-secret-of-amazons-success - 2018
  561. 561Marco van Heerde - https://www.marcovanheerde.nl/2020/06/30/how-this-math-hater-became-data-driven - 2020
  562. 562Schedule your content - Think with Google - https://www.thinkwithgoogle.com/marketing-strategies/video/schedule-your-content - 2015
  563. 563Here’s What We Learned About YouTube SEO - Brian Dean - Backlinko - https://backlinko.com/youtube-ranking-factors - 2017
  564. 564Nederlanders zitten anderhalf uur per dag op sociale media - NOS - https://nos.nl/artikel/2320098-nederlanders-zitten-anderhalf-uur-per-dag-op-sociale-media - 2020
  565. 565Gemiddelde duur seks - https://gemiddelden.nl/sex/gemiddelde-duur-seks/
  566. 566Trends in Media:Tijd - Sociaal en Cultureel Planbureau - https://digitaal.scp.nl/trends-in-mediatijd/lezen - 2019

Terug naar het boek →

Naar boven