Dit zijn alle eindnoten die ik in mijn boek heb gebruikt. Hoewel ik dat zorgvuldig heb gedaan is het internet een dynamisch ding. Dit betekent dat sommige links tijdens het schrijven van mijn boek veranderden. Er waren sites die ineens uit de lucht gingen. En bepaalde rapporten waren eerst gratis beschikbaar, maar daarna alleen betaald te verkrijgen. Dit heb ik allemaal aangepast.
Maar na het verschijnen van dit boek rommelt dit vast nog door. Dit verklaart dat er hier en daar toch misschien een URL is die niet meer zo soepel werkt als bij publicatie. Een snelle Google lost dit meestal prima op.
Mocht je een bron niet kunnen vinden, laat het me weten. Vaak heb ik het originele document bewaard.
Alle eindnoten
1. | Proving the Value of the Brand - The Forbes Marketing Accountability Initiative Powered By MASB - https://blogs.forbes.com/forbesinsights/files/2019/06/Proving-the-Value-of-the-Brand-Report-6.20.19.pdf - pagina 3 - 2019
2. | BrandZ - Top 100 Most Valuable Global Brands - https://www.anda.cl/wp-content/uploads/2020/06/2020_BrandZ_Global_Top_100_Report_compressed.pdf, pagina 27 - 2020
3. | The Annual CMO Spend Survey Research - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/cmo-spend-survey-part1.pdf- 2020
4. | The State of Marketing Budgets 2021 - Gartner - https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/gartners_annual_cmo_spend_survey_2021_ebook.pdf - 2021
5. | Marketeers nemen afstand van korte-termijn-denken - Roderick Mirande - Adformatie - https://www.adformatie.nl/data-insights/marketeers-nemen-afstand-van-korte-termijn-denken - 2021
6. | We Made The Best Deepfake on The Internet - https://www.youtube.com/watch?v=3vHvOyZ0GbY - Corridor Crew - 2019
7. | Beeple sold an NFT for $69 million - https://www.theverge.com/2021/3/11/22325054/beeple-christies-nft-sale-cost-everydays-69-million - The Verge - 2021
8. | What is its nature? - YouTube - https://www.youtube.com/watch?v=f33ieCWRWlI
9. | People are bad at spotting simple solutions to problems - NewScientist - https://www.newscientist.com/article/2273931-people-are-bad-at-spotting-simple-solutions-to-problems/ - 2021
10. | Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/9200000002011762 - 2011
11. | Fast and slow lessons for marketers - https://www.theguardian.com/media-network/media-network-blog/2014/apr/07/thinking-fast-slow-marketers-consumers - 2014
12. | How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness - https://www.nature.com/articles/s41598-017-08080-0 - 2017
13. | Heuristiek - Wikipedia - https://nl.wikipedia.org/wiki/Heuristiek
14. | Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/9200000002011762 - pagina - 60 - 2011
15. | Fear, uncertainty, and doubt - Wikipedia - https://en.wikipedia.org/wiki/Fear,_uncertainty,_and_doubt
16. | How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - 2010
17. | IPA - https://ipa.co.uk/about/about-the-ipa/
18. | Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - pagina 19 - 2019
19. | Mental availability in the digital age - https://www.newsworks.org.uk/resources/mental-availability-digital-age - house51 en newsworks - pagina 30 - 2021
20. | How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 210 - 2010
21. | Breaking Down Water to Put Out a Fire - https://thesciencept.com/breaking-down-water-to-put-out-a-fire - 2016
22. | Het succes van idealen - Natascha Kooiman - https://www.swocc.nl/publicatie/het_succes_van_idealen - 2010
23. | Proving the Value of the Brand - https://blogs.forbes.com/forbesinsights/files/2019/06/Proving-the-Value-of-the-Brand-Report-6.20.19.pdf - pagina 11 en 13 – 2019
24. | Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 19 en 25 - 2018
25. | BrandZ - https://www.kantar.com/campaigns/brandz-downloads/kantar-brandz-most-valuable-global-brands-2021- 2022
26. | BrandZ - Brand Contribution - https://www.brandz.com/articlenew/brand-contribution-1 - 2018
27. | How Meaningful Difference Drives Brand Equity - https://www.brandz.com/articlenew/how-meaningful-difference-drives-brand-equity - 2018
28. | The Meaningfully Different Framework - https://www.ashokcharan.com/Marketing-Analytics/documents/MeaningfullyDifferentFramework.pdf - pagina 8 - 2013
29. | The Meaningfully Different Framework - https://www.ashokcharan.com/Marketing-Analytics/documents/MeaningfullyDifferentFramework.pdf - pagina 9 - 2013
30. | Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 19 - 2018
31. | Brand orientation index, Gromark, J., Astvik, T.B., Melin, F., https://issuu.com/johangromark/docs/brand-orientation-index-english-excerpt - 2005
32. | Meer zorg voor merk loont, Richard Smit, https://fd.nl/frontpage/Print/krant/Pagina/Ondernemen/668731/meer-zorg-voor-merk-loont - 2009
33. | Het succes van idealen - Natascha Kooiman - https://www.swocc.nl/publicatie/het_succes_van_idealen - 2010
34. | The history of Netflix price increases in a single chart - Rani Molla - VOX - https://www.vox.com/2019/1/16/18185174/netflix-price-increase-subscription-chart-original-content-streaming - 2019
35. | Netflix - Choose the plan that’s right for you - https://www.netflix.com/signup/planform
36. | Merkgevoeligheidsmatrix - Rik Riezebos - https://www.eurib.net/merkgevoeligheidsmatrix/ - 2012
37. | Volkswagen Phaeton - Wikipedia - https://en.wikipedia.org/wiki/Volkswagen_Phaeton
38. | VW Phaeton - Top Gear - https://www.youtube.com/watch?v=xm2swohEtYM
39. | Brand-added value; theory and empirical research about the value of brands to consumers - Rik Riezebos - https://www.eurib.net/dissertatie-brand-added-value - 1994
40. | Armani / Fiori - https://www.armani.com/en-hk/experience/armani-fiori
41. | What Is Jeff Bezos’s “Day 1” Philosophy? - Forbes - https://www.forbes.com/sites/quora/2017/04/21/what-is-jeff-bezos-day-1-philosophy - 2017
42. | Customer Based Brand Equity model van Keller - EURIB - https://www.eurib.net/customer-based-brand-equity-model-van-keller
43. | “I apologize for such a long letter - I didn’t have time to write a short one.” - Mark Twain - Goodreads - https://www.goodreads.com/quotes/7144975-i-apologize-for-such-a-long-letter---i-didn-t
44. | Positioning your product - David Aaker en Gary Shansby - Business Horizons, Volume 25, Nummer 3, pagina 56 - 62 - 1982
45. | Positioning - Al Ries en Jack Trout - https://www.bol.com/nl/nl/p/positioning/1001004000783255 - 2001
46. | From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain - Yu-Ping Chen, Leif D. Nelson en Ming Hsu - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4822556 - 2015
47. | True Colours - Growing brands by connecting with deeper human motivations - IPSOS - https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-07/censydiam_true_colours_print-sm.pdf - 2018
48. | Towards a Better Understanding of Motivational Consumer Behaviour: Cross-validation, Construct Validation and Application of a Psychological Taxonomy of Consumer Motives - Nele Geeroms - Universiteit van Gent - https://biblio.ugent.be/publication/4134888 - 2006
49. | The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 169 - 2018
50. | The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 174 - 2018
51. | Positioneren, Stappenplan voor een scherpe positionering - Rik Riezebos en Jaap van der Grinten - https://www.bol.com/nl/nl/p/positioneren/9300000047156072 - Voorwoord - 2022
52. | Why aren’t we doing this, How long term brand building drives profitability - Peter Field - https://www.commscouncil.nz/downloads/Brands_Need_Building_2018.pdf - pagina 44 - 2018
53. | How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner) - https://slooowdown.wordpress.com/2016/04/07/how-brands-grow-what-marketers-dont-know-by-byron-sharp-summarised-by-paul-arnold-facilitator-trainer-and-strategic-planner - 2016
54. | Ipsos Encyclopedia - Brand Salience - https://www.ipsos.com/en/ipsos-encylopedia-brand-salience - 2017
55. | Evidence concerning the importance of perceived brand differentiation - Romanuik, Jenni, Byron Sharp en Andrew Ehrenberg - Australasian Marketing Journal - https://byronsharp.files.wordpress.com/2008/04/different.pdf - 2017
56. | Why and how should you measure brand equity - Kantar - https://www.kantar.com/inspiration/brands/why-and-how-should-you-measure-brand-equity- 2021
57. | If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-rules-playing-brand-codes - 2021
58. | About BAV - Brand Asset Valuator - https://www.bavgroup.com/about-bav
59. | Marketing Management: Analysis, Planning, Implementation, and Control - Phillip Kotler - https://www.amazon.com/Marketing-Management-Analysis-Planning-Implementation/dp/B0044L1KPU - 1996
60. | Business Model Canvas - Wikipedia - https://nl.wikipedia.org/wiki/Business_Model_Canvas
61. | Popular NYU professor Scott Galloway has a new online course on business strategy anyone can sign up to take – I took away valuable MBA insights for a fraction of the price - Business Insider - https://www.businessinsider.nl/nyu-professor-scott-galloway-business-strategy-online-course - 2020
62. | The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601/ - pagina 196 - 2018
63. | (Podcast) ‘Bij nieuwe proposities is ons motto: scale or fail’ - Klaas Weima - Adformatie - https://www.adformatie.nl/merkstrategie/bij-nieuwe-proposities-ons-motto-scale-or-fail- 2020
64. | The scientists who make apps addictive - The Economist - https://www.1843magazine.com/features/the-scientists-who-make-apps-addictive - 2016
65. | How Brands Grow, Part 2 - Jenni Romaniuk en Byron Sharp - pagina 185 - 2016
66. | De slag om de online supermarktklant: ‘De race naar de schat is geopend’ - Kim de Klonia - Adformatie - https://www.adformatie.nl/merkstrategie/de-slag-om-de-online-supermarktklant - 2021
67. | Uber doesn’t ever want your to log out - UberPeople - https://www.uberpeople.net/threads/uber-doesnt-ever-want-your-to-log-out.58377 - 2016
68. | Behavioural Design Week: Matt Wallaert - Astrid Groenewegen - SUE Behavioural Design Week - https://suebehaviouraldesign.com/behavioural-design-week-matt-wallaert - 2021
69. | Keeping up with the Karumes - The Economist - https://www.economist.com/finance-and-economics/2015/10/29/keeping-up-with-the-karumes - 2015
70. | Decoy effect - Wikipedia - https://en.wikipedia.org/wiki/Decoy_effect
71. | Zie bijvoorbeeld: What’s Neymar Worth? A Lesson In Price Psychology - https://suebehaviouraldesign.com/lesson-price-psychology en How To Influence The Perception Of Value? - https://suebehaviouraldesign.com/how-to-influence-the-perception-of-value - Tom de Bruyne - SUE Behavioural Design
72. | Influence: The Psychology of Persuasion - Robert B Cialdini - Bol.com - https://www.bol.com/nl/nl/p/influence-the-psychology-of-persuasion/9300000010754835/
73. | Variable Rewards: Want To Hook Users? Drive Them Crazy - Nir Eyal - NirandFar - https://www.nirandfar.com/want-to-hook-your-users-drive-them-crazy/
74. | Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/9200000002011762 - pagina 124 - 2011
75. | The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601/ - pagina 169 en verder - 2018
76. | The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 33 - 2018
77. | Amazon Go - https://www.amazon.com/b?ie=UTF8&node=16008589011
78. | Brand Portfolio Strategy - David A. Aaker - https://www.bol.com/nl/nl/p/brand-portfolio-strategy/1001004002091592 - 2004
79. | Richard Branson: Companies Should Put Employees First - Oscar Raymundo - Inc - https://www.inc.com/oscar-raymundo/richard-branson-companies-should-put-employees-first.html - 2014
80. | Marketing in the time of Covid-19 - Mark Ritson - MarketingWeek - https://www.marketingweek.com/mark-ritson-marketing-covid-19 - 2020
81. | PG.com / Brands - https://us.pg.com/brands
82. | Google Nest: Why Google Finally Embraced Nest As Its Smart Home Brand - Nick Statt en Dieter Bohn - The Verge - https://www.theverge.com/2019/5/7/18530609/google-nest-smart-home-brand-merging-hub-max-rebrand-io-2019 - 2019
83. | Do Dove and Axe Sell the Same Message? - Danielle Kurtzleben - US News - https://www.usnews.com/news/articles/2013/04/18/unilever-faces-criticism-for-real-beauty-ad-campaign - 2013
84. | Facebook’s Lost Generation - Alex Heath - The Verge - https://www.theverge.com/22743744/facebook-teen-usage-decline-frances-haugen-leaks- 2021
85. | Inside Frances Haugen’s Decision to Take on Facebook - Billy Perrigo - TIME - https://time.com/6121931/frances-haugen-facebook-whistleblower-profile - 2021
86. | Facebook just revealed its new name: Meta - Kim Lyons - The Verge - https://www.theverge.com/2021/10/28/22745234/facebook-new-name-meta-metaverse-zuckerberg-rebrand - 2021
87. | Adidas Yeezy - Wikipedia - https://en.wikipedia.org/wiki/Adidas_Yeezy
88. | Apple Watch Nike - Apple - https://www.apple.com/nl/apple-watch-nike/
89. | Felix Baumgartner’s supersonic freefall from 128k’ - Mission Highlights - YouTube - https://www.youtube.com/watch?v=FHtvDA0W34I - 2012
90. | Fortnite X Star Wars - Fandom - https://starwars.fandom.com/wiki/Fortnite_X_Star_Wars
91. | Your Ride, Your Music - Holly Ormseth - Uber - https://www.uber.com/newsroom/ridermusic - 2016
92. | Valentino and Marc Jacobs have made their way to Animal Crossing: New Horizons - Jennifer Burch - Nintendo Wire - https://nintendowire.com/news/2020/05/07/valentino-and-marc-jacobs-have-made-their-way-to-animal-crossing-new-horizons - 2020
93. | Amazon Business Prime American Express Card - American Express - https://www.americanexpress.com/us/credit-cards/business/business-credit-cards/amazon-business-prime-card
94. | LEGO | Disney Princess Toys - LEGO - https://www.LEGO.com/en-us/categories/princess
95. | Control smart lights with just your voice - Philips Hue - https://www.philips-hue.com/en-us/explore-hue/works-with/voice-control
96. | How LEGO gets the world’s largest entertainment brands to play nice together - John McCarthy - The Drum - https://www.thedrum.com/news/2019/02/06/how-LEGO-gets-the-worlds-largest-entertainment-brands-play-nice-together - 2019
97. | Dining With Disneyana at Mickey’s Kitchen - Laurie Ochoa - Los Angelos Times - https://www.latimes.com/archives/la-xpm-1990-05-04-ca-96-story.html - 2019
98. | Unilever warns it will sell off brands that hurt the planet or society - Zoe Wood - The Guardian - https://www.theguardian.com/business/2019/jul/25/unilever-warns-it-will-sell-off-brands-that-hurt-the-planet-or-society - 2019
99. | Smart (marque) - Wikipedia - https://en.wikipedia.org/wiki/Smart_(marque)
100. | De vreemde eend die niet bijt (blog) - Rik Riezebos - EURIB - https://www.eurib.net/harley-davidson-aftershave
101. | Omega Speedmaster - Omega - https://en.wikipedia.org/wiki/Omega_Speedmaster
102. | For Omega and Swatch, the rewards of co-branding could be astronomical -Mark Ritson - Marketingweek - https://www.marketingweek.com/mark-ritson-omega-swatch-moonswatch-co-branding - 2022
103. | Brand Portfolio Strategy - David A. Aaker - https://www.bol.com/nl/nl/p/brand-portfolio-strategy/9200000121638524 - pagina 89 - 2020
104. | Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/92000000020117621 - pagina 50 - 2011
105. | Why the Guardian is changing the language it uses about the environment - The Guardian - https://www.theguardian.com/environment/2019/may/17/why-the-guardian-is-changing-the-language-it-uses-about-the-environment - 2019
106. | John Cleese - How to irritate People - Airplane Pilots - https://www.youtube.com/watch?v=PktyJR_U2J0
107. | McFact: We’re Busting 8 Myths About McDonald’s - https://www.tastemade.com/articles/mcfact-were-busting-8-myths-about-mcdonalds - Tastemade - 2017
108. | Frank Luntz - Wikipedia - https://en.wikipedia.org/wiki/Frank_Luntz
109. | Words That Work, It’s Not What You Say, It’s What People Hear - Frank Luntz - https://www.bol.com/nl/p/words-that-work/1001004006155210 - 2008
110. | A new book explores “cultish” language - Economist - https://www.economist.com/books-and-arts/2021/08/07/a-new-book-explores-cultish-language - 2021
111. | 39 CrossFit Terms You Should Know - Active.com - Kelsey Cannon - https://www.active.com/fitness/articles/39-crossfit-terms-you-should-know
112. | The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 60 - 2013
113. | Polarization – why, for brands, it’s a good thing - Kirstie Maryott - https://www.warc.com/newsandopinion/opinion/polarization--why-for-brands-its-a-good-thing/en-gb/4022 - 2021
114. | Contrarian Branding - Roland van der Vorst - https://www.bol.com/nl/nl/f/contrarian-branding/9200000075544303 - 2017
115. | “No Compromises” Big Game Commercial | Polestar - YouTube - https://www.youtube.com/watch?v=B4QI0VzbkHk - 2022
116. | Made to Stick - Chip Heath en Dan Heath - https://www.bol.com/nl/nl/f/made-to-stick-why-some-ideas-survive-and-others-die/30280608 - 2010
117. | Alien (film) - Wikipedia - https://en.wikipedia.org/wiki/Alien_(film) - citaat 41
118. | Uber CEO: We need to get better at telling our story - https://www.marketingweek.com/uber-ceo-we-need-to-get-better-at-telling-our-story - 2015
119. | Neil Young tegen Joe Rogan: is Spotify een uitgever of een zoekmachine? - Juurd Eijsvoogel - NRC - https://www.nrc.nl/nieuws/2022/01/31/neil-young-tegen-spotify-is-een-streamingdienst-doorgeefluik-of-curator-a4083800 - 2022
120. | @joerogan - My thoughts on the latest controversy with @spotify - Instagram - https://www.instagram.com/tv/CZYQ_nDJi6G - 2022
121. | To Increase Charitable Donations, Appeal to the Heart – Not the Head - Wharton - https://knowledge.wharton.upenn.edu/article/to-increase-charitable-donations-appeal-to-the-heart-not-the-head - 2007
122. | ROI of Customer Experience, 2020 - Moira Dorsey, David Segall en Bruce Temkin - Qualtrics - https://success.qualtrics.com/rs/542-FMF-412/images/ROI%20of%20customer%20experience%202020.pdf - pagina 8 - 2020
123. | Effectiveness in Context - A manual for brand building - Les Binet en Peter Field - https://ipa.co.uk/knowledge/publications-reports/effectiveness-in-context/ - Pagina 15 - 2019
124. | The Long and the Short of It - Les Binet en Peter Field - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X - pagina 60 - 2013
125. | B2B marketing not as rational as you think: LinkedIn - Adam Zuchetti - https://www.mybusiness.com.au/marketing/6067-b2b-marketing-not-as-rational-as-you-think-linkedin - 2019
126. | The Creative Effectiveness Ladder - Cannes Lions en WARC - https://www.lionscreativity.com/creative-effectiveness-ladder - 2020
127. | #OptOutside – Will You Go Out With Us? - REI -https://www.rei.com/blog/news/optoutside-will-you-go-out-with-us - 2016
128. | The All-in Promo - WPPed Cream - WPP - https://sites.wpp.com/wppedcream/2018/advertising/promo_and_activation/the-all-in-promo - 2018
129. | Allstate’s Aware Share campaign encourages safe social sharing - Caitlyn Bohannon - MarketingDive - https://www.marketingdive.com/ex/mobilemarketer/cms/news/social-networks/19476.html - 2017
130. | The Creative Effectiveness Code - Cannes Lions en WARC - https://www.commscouncil.nz/downloads/The_effectiveness_code.pdf - pagina 58 - 2020
131. | P&G ‘Thank You, Mom’ Campaign Ad: “Strong” (Rio 2016 Olympics) - Cause Marketing - YouTube - https://www.youtube.com/watch?v=rdQrwBVRzEg - 2016
132. | How Brands Grow, Byron Sharp - https://www.bol.com/nl/p/how-brands-grow/1001004009564616 - pagina 210 - 2010
133. | The Creative Effectiveness Code - Cannes Lions en WARC - https://www.commscouncil.nz/downloads/The_effectiveness_code.pdf - pagina 62 - 2020
134. | Waarom wachten met iets moois zeggen als het ook vandaag kan - DELA - https://www.dela.nl/inspiratie/waarom-wachten
135. | The ‘Dove Real Beauty Pledge’ - Dove - https://www.dove.com/us/en/stories/about-dove/dove-real-beauty-pledge.html
136. | The Creative Effectiveness Code - Cannes Lions en WARC - https://www.commscouncil.nz/downloads/The_effectiveness_code.pdf - pagina 79 - 2020
137. | The Four - Scott Galloway - https://www.bol.com/nl/f/the-four/9200000068976601 - pagina 33 - 2018
138. | Why entrepreneurs are storytellers - Richard Branson - Virgin - https://www.virgin.com/branson-family/richard-branson-blog/why-entrepreneurs-are-storytellers - 2016
139. | How It Al Began - The Ocean Cleanup - https://theoceancleanup.com/milestones/how-it-all-began
140. | Boyan Slat wil 500 miljoen kilo plastic opruimen - RTL LATE NIGHT - https://www.youtube.com/watch?v=LAfMtt5LXPo - 2014
141. | Want a Better Pitch? Watch This - Andy Raskin - https://medium.com/firm-narrative/want-a-better-pitch-watch-this-328b95c2fd0b - 2015
142. | Gebaseerd op een tip van Rik Riezebos.
143. | Marshall Ganz - Wikipedia - https://en.wikipedia.org/wiki/Marshall_Ganz
144. | What Is Public Narrative: Self, Us & Now - Marshall Ganz - Harvard Library - https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf - 2009
145. | The Science Behind Why People Gossip–And When It Can Be a Good Thing - Sophie Gottfried - TIME - https://time.com/5680457/why-do-people-gossip - 2018
146. | If ‘Black Lives Matter’ to brands, where are your black board members? - Mark Ritson - https://www.marketingweek.com/mark-ritson-black-lives-matter-brands/ - 2020
147. | Spectacular Space X Launch Sends Tesla Roadster Into Orbit - YouTube - https://www.youtube.com/watch?v=qk6qxprCuGY - 2018
148. | AlphaGo - Deepmind - https://deepmind.com/research/case-studies/alphago-the-story-so-far
149. | Columbia Sportswear CEO takes pay cut to help support employees during coronavirus crisis - Alicia Lee - CNN Business - https://edition.cnn.com/2020/03/29/business/tim-boyle-columbia-sportswear-salary-coronavirus-trnd/index.html - 2020
150. | Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/92000000020117621 - pagina 381 - 2011
151. | Thinking, Fast and Slow, Daniel Kahneman, https://www.bol.com/nl/nl/p/thinking-fast-and-slow/92000000020117621 - pagina 387 - 2011
152. | Made to Stick - Chip Heath en Dan Heath - https://www.bol.com/nl/nl/f/made-to-stick-why-some-ideas-survive-and-others-die/30280608 - 2010
153. | 20 Things You Didn’t Know About Speed - Kenny Hedges - WhatCulture - https://whatculture.com/film/20-things-you-didnt-know-about-speed - 2021
154. | Drone vliegt maaltijd over het IJ - EMERCE - https://www.emerce.nl/wire/drone-vliegt-maaltijd-ij - 2021
155. | Welvaart in de afgelopen decennia opgelopen, https://www.cbs.nl/nl-nl/nieuws/2012/20/welvaart-in-de-afgelopen-decennia-opgelopen, 2012
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529. | If you don’t invest 5% of your budget in research, you don’t know what you’re doing - Mark Ritson - Marketingweek - https://www.marketingweek.com/mark-ritson-bbc-market-research - 2022
530. | Customer Based Brand Equity model van Keller - EURIB - https://www.eurib.net/customer-based-brand-equity-model-van-keller
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532. | Clusteranalyse - Wikipedia - https://nl.wikipedia.org/wiki/Clusteranalyse
533. | Neuromarketing - Wikipedia - https://nl.wikipedia.org/wiki/Neuromarketing
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548. | Speltheorie - Wikipedia - https://nl.wikipedia.org/wiki/Speltheorie
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550. | Browser Fingerprinting: What Is It And What Should You Do About It? - Chris Hauk - Pixel Privacy - 2021
551. | Media Trends and Predictions 2022 - Kantar - https://www.kantar.com/nl/campaigns/media-trends-and-predictions-2022 - pagina 42 -2022
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557. | Share of search: the new most important brand metric? - James Swift - Contagious - https://www.contagious.com/news-and-views/share-of-search-the-new-most-important-metric-for-brands-google - 2020
558. | The Wrong and the Short of it - Tom Roach - https://thetomroach.com/2020/11/15/the-wrong-and-the-short-of-it - 2020
559. | Google Trends - https://trends.google.com/trends/
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561. | Marco van Heerde - https://www.marcovanheerde.nl/2020/06/30/how-this-math-hater-became-data-driven - 2020
562. | Schedule your content - Think with Google - https://www.thinkwithgoogle.com/marketing-strategies/video/schedule-your-content - 2015
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564. | Nederlanders zitten anderhalf uur per dag op sociale media - NOS - https://nos.nl/artikel/2320098-nederlanders-zitten-anderhalf-uur-per-dag-op-sociale-media - 2020
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